Word of mouth in the age of the ad-driven internet

If you're my age or older, you probably knew the era where google was actual magic. No matter what you wanted to find, it was there at your fingertips. No matter how specialised or generic, you could find it, if not in one search, then definitely in two. But none of that exists any more. Profit incentives pulled the search engine owners' interests and those of the engine's users apart. Two…