Building-AI Native Advertising

Michael Rubenstein, Co-Founder & Co-CEO of Firsthand, joins Radical's Molly Welch to dig into what's broken in digital advertising — a trillion-dollar-plus industry that AI isn't just improving, it's replacing entirely. Drawing on a career that spans DoubleClick, AppNexus, and now Firsthand, Michael makes the case for why the future belongs to brand agents, not ads. The conversation covers how…