S6 Ep12: Building Ireland's First Luxury Group: VYKO Strategy

Ashley McDonnell | CEO of VYKO, Ireland’s First Luxury Group 4 June 2026 - What does it take to scale Irish heritage into a global luxury powerhouse? UCD CEMS Masters in Management alumna Ashley McDonnell built an elite career with LVMH, Dior and Puig before returning home to found VYKO, Ireland’s first luxury group. In this conversation, she breaks down how she is applying international brand…