How sales people can use speaking at events

Sales has always been tough. Now it's tougher than ever. Every episode we are going to discuss one idea from the world of marketing, that can help us sales people improve our performance. This week...that idea is...speaking. Two things I think you will learn from this episode: 1. A strategy that will help you get the most from each event. 2. The best way to use content and to be always ready for…