Your title is 75% of your communication effort – here’s the science

I’ve said in this blog that “ Your title is 90% of your communication effort , because that’s all that most people will ever see.” Well, I exaggerated. Your poster title is probably about 75% of your communication effort. A couple of months ago, a paper came out that looked at “Sharing without clicking” on social media. We’ve all done it. It’s faster and easier to click that little “Repost” button…