Series 12 Episode 15 - Evolving Standards, Strengthening Trust

Send us Fan Mail This episode dives into the latest updates to the QMS Cattle & Sheep Assurance Scheme, what’s changing, why it matters, and how it strengthens both farmer practicality and consumer trust. With insights from farmer and QMS board member Niall Jeffrey and Kathryn Kerr, Head of Brands Integrity, we explore how collaboration and clarity are shaping the next 35 years of assurance. Here…