EP#163: Trust, humour and bureaucracy: The secret sauce of gov social media

Governments generate endless information, but so much of it goes unseen. So, how do we turn it into content people actually care about? In this special crossover episode of Work with Purpose and GovComms, David Pembroke chats with Heather Lansdowne, a leader in transforming social media in government. As the social media manager at the Australian Bureau of Statistics, Heather and her team are…