Nigerian Fans Drive SuperSport’s 19.1bn World Cup Digital Views

Nigerian football fans were among the biggest participants in SuperSport’s digital FIFA World Cup 2026 experience, accounting for 21.2 per cent of users of the broadcaster’s SuperSport Predictor, while Pidgin commentary generated the highest volume of organic social media discussion around its commentators. The Nigerian engagement formed part of a wider digital performance that saw […] The post…