The Paradox of Polarization… Division Makes PR More Valuable

There’s a booming business in divisiveness. And PR is caught right in the thick of it. Recorded at the June 2026 IABC conference in Toronto, Doug Downs speaks with Fred Cook about A Quiet Shift , a report exploring how polarization is reshaping public relations. Cook explains why division is damaging society, mental health, and business while making thoughtful communications counsel more valuable.…