Interviewing AI About The Future of PR: A Conversation with Rupert

Guests Rupert — AI persona created by Joe Carreon Student Interviewers: Toma Battino, Joe Carreon Host: Fred Cook, Director, USC Center for Public Relations Discussion Breakdown Introducing Rupert — 0:00 How AI Is Impacting PR — 0:45 Will AI Replace Entry-Level Jobs? — 1:40 Who’s Adopting AI Faster — Young or Experienced Pros? — 3:06 Passion Projects & Standing Out in PR — 4:20 GEO (Generative…