Science marketing from 18th-century coffeehouse demos to today’s TikTok explainers

This December 15, 2025 essay by Beth DuFault (assistant professor of marketing, University of Portland in Oregon, US) for the Conversation draws some interesting parallels between science ‘influencers’ of the past with science ‘influencers’ of the present, Note: Links have been removed, People often see science as a world apart: cool, rational and untouched by […]