# /psp (audio feeds) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover /psp. Page: Feed: --- ## 1,700 Hours of Teaching Google Ads, This is What I Learned (Episode 526) _2026-08-17 · The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing_ I've spent nearly 2,000 hours teaching and coaching people all around the world how to build, optimize, and manage their Google Ads accounts. These are the eight things I've learned after speaking to people that need help with their accounts. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com [Listen](https://www.buzzsprout.com/57538/episodes/19644349-1-700-hours-of-teaching-google-ads-this-is-what-i-learned-episode-526.mp3) ## ChatGPT Ads vs Google Ads (Episode 525) _2026-08-10 · The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing_ I tried ChatGPT Ads! Let's talk about the differences between Google Ads and ads on ChatGPT, where the advantages of each are, and what the future made hold for both marketing networks. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com [Listen](https://www.buzzsprout.com/57538/episodes/19621338-chatgpt-ads-vs-google-ads-episode-525.mp3) ## Answering Questions About Google Ads (Episode 524) _2026-08-03 · The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing_ This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performance Max vs Search, and Limited by Budget questions. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com [Listen](https://www.buzzsprout.com/57538/episodes/19577132-answering-questions-about-google-ads-episode-524.mp3) ## Do This Before You Hire a PPC Manager (Episode 523) _2026-07-27 · The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing_ In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account, website, and tracking assets matters, how to set goals that lead to long-term success, and why your budget should follow business value—not search volume. Try Opteo for free for 28 days -… [Listen](https://www.buzzsprout.com/57538/episodes/19540722-do-this-before-you-hire-a-ppc-manager-episode-523.mp3) ## New Bidding Change Explained (Episode 522) _2026-07-20 · The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing_ Google is changing TCPA bidding and this will affect everyone! Try Opteo for free for 28 days - https://opteo.com/psp Joey Bidner guest hosts this week's podcast and explains what changes are coming with bidding and why it has so many people upset. Joey Bidner - https://joeybidner.com/ Submit a Question - https://www.paidsearchpodcast.com [Listen](https://www.buzzsprout.com/57538/episodes/19508364-new-bidding-change-explained-episode-522.mp3) ## HUGE News! Search Partners Revealed (Episode 521) _2026-07-13 · The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing_ Google just made one of the biggest Search Partner Network changes in years… but is it actually useful? Try Opteo for free for 28 days - https://opteo.com/psp For the first time, Google Ads advertisers can see which Search Partner sites are displaying their ads in Search, Shopping, and App campaigns. After more than 20 years of treating Search Partners as a black box, Google has finally added… [Listen](https://www.buzzsprout.com/57538/episodes/19471510-huge-news-search-partners-revealed-episode-521.mp3) ## Google is Hiding 60% of Search Terms, What Is The Solution? (Episode 520) _2026-07-06 · The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing_ Google Ads is hiding more and more search term data, and it’s becoming a serious problem for advertisers. Try Opteo for free for 28 days - https://opteo.com/psp In this episode, Chris Schaeffer explains why search terms—not keywords—are the foundation of successful Google Ads management, why Google’s increasing lack of transparency matters, and what you can do to protect your campaigns. You’ll… [Listen](https://www.buzzsprout.com/57538/episodes/19437732-google-is-hiding-60-of-search-terms-what-is-the-solution-episode-520.mp3) ## Did You Just Break Your Google Ads? 4 Most Dangerous Google Ads Changes (Episode 519) _2026-06-29 · The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing_ This week Chris Schaeffer answers questions from listeners and discusses 4 ways to break your Google Ads account. Don't make these key mistakes that can result in an unrecoverable campaign. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com [Listen](https://www.buzzsprout.com/57538/episodes/19403527-did-you-just-break-your-google-ads-4-most-dangerous-google-ads-changes-episode-519.mp3) ## Google AI Max & AI Mode (Episode 518) _2026-06-22 · The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing_ Chris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an opportunity to expand their marketing efforts in ways that were not possible just a few years before. But is it always the right choice for everyone? Let's talk about that! Try Opteo for free for 28… [Listen](https://www.buzzsprout.com/57538/episodes/19368464-google-ai-max-ai-mode-episode-518.mp3) ## [Earn crypto for idle GPUs (Sponsored)](https://crawlproof.com/a/dihDaINxww1T) _2026-06-22 · **Sponsored**_ Run one CLI, host Qwen/Llama/Mistral, and earn BTC, ETH, SOL, or USDC ## This is the Best Way to Manage Keywords! (Episode 516) _2026-06-15 · The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing_ Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free PDF resource linked below! Try Opteo for free for 28 days - https://opteo.com/psp Keyword Risk PDF: https://files.chrisschaeffer.com/xGNjxsAZ Chris Schaeffer -… [Listen](https://www.buzzsprout.com/57538/episodes/19332634-this-is-the-best-way-to-manage-keywords-episode-516.mp3)