Chapter 25: How To Overcome Any Sales Objection | Scale Your Sales Audiobook

PART 4: SALES OBJECTIONS: TURN CONCERN INTO CLOSED WON DEALS When you master the objection, you win the sale. After delivering a strong pitch, one of the last steps in the sales process is addressing and overcoming sales objections. Sales objections are any reason, concern, hesitation, or excuse that a prospect gives for not buying. The objection is not the end of the sale. It is the moment that…