Positioning The Battle for Your Mind - Al Ries, Jack Trout, Philip Kotler

product positioning Positioning: The Battle for Your Mind: Al Ries, Jack Trout, Philip Kotler: 8601404251542: Amazon.com: Books Position as first in the category (category creation) - "be first" (example: VW Beetle) If not possible, position "against" current incumbents (example: Linear as Jira alternative) If not possible, find a niche ICP (Primetric for software houses) If not possible, avoid…