# programmatic (blogs) — RSS Amplifier Recent posts from the 4 feeds in the RSS Amplifier directory that cover programmatic. Page: Feed: --- ## [Week in Review: YouTube Moves to Block Netflix’s Creator Deals, Goalhanger Touts Film and TV Ambitions, and India Removes TV Ad Cap](https://videoweek.com/2026/08/21/week-in-review-youtube-moves-to-block-netflixs-creator-deals-goalhanger-touts-film-and-tv-ambitions-and-india-removes-tv-ad-cap/) _2026-08-21 · Tim Cross-Kovoor · VideoWeek_ In this week's Week in Review: YouTube goes on the defensive against Netflix's creators deals, Goalhanger eyes up film and TV expansion, and India removes its 12 minute TV ad cap. Top Stories YouTube Moves to Block Netflix's Creator Deals YouTube is offering millions of dollars to some of its biggest creators in exchange for Read More ## [No Live Rights? No Problem: Daily Mail Sport’s World Cup Tactics](https://videoweek.com/2026/08/20/no-live-rights-no-problem-daily-mail-sports-world-cup-tactics/) _2026-08-20 · Dan Meier · VideoWeek_ As FIFA's estimated $4.3 billion in media rights revenues for the World Cup suggests, sports broadcasting is an expensive game, and only getting more expensive with each tournament; the 2026 figure is around $1 billion higher than in 2022. But even without access to live games, publishers managed to find creative ways to drive engagement Read More ## [Twitter Architects Reboot Vine With AI Content Banned](https://videoweek.com/2026/08/19/twitter-architects-reboot-vine-with-ai-content-banned/) _2026-08-19 · Dan Meier · VideoWeek_ As millennials await the recently threatened relaunch of Myspace, tomorrow sees the launch of a new social media service that looks (and sounds) like another defunct social platform. Divine is a video-sharing app where users can post six-second loops, essentially making it a revamp of Vine, which shuttered in 2017. Though it has no affiliation Read More ## [Publishers Are Leaving Money on the Table in Programmatic CTV](https://videoweek.com/2026/08/19/publishers-are-leaving-money-on-the-table-in-programmatic-ctv/) _2026-08-19 · Tim Cross-Kovoor · VideoWeek_ We hear plenty around the need for more transparency, and more signals to be passed through the supply chain, when it comes to CTV advertising. Often, this is framed as primarily a buy-side frustration, where advertisers and agencies don't have a clear window into what exactly it is they're buying. But Kieran Greene, founder and Read More ## [The Search Query Is Changing. Measurement Hasn’t Caught Up.](https://adtechshelley.substack.com/p/the-search-query-is-changing-measurement) _2026-08-18 · AdTech Shelley · I came from AdTech. Someone had to._ Search used to offer a straightforward trade. ## [Week in Charts: CTV Decides DSP RFPs, Streaming Captures Majority of Primetime Upfront Spend, and Linear Viewing Climbs Above SVOD in New Zealand](https://videoweek.com/2026/08/18/week-in-charts-ctv-decides-dsp-rfps-streaming-captures-majority-of-primetime-upfront-spend-and-linear-viewing-climbs-above-svod-in-new-zealand/) _2026-08-18 · Tim Cross-Kovoor · VideoWeek_ In this week's Week in Charts, CTV Decides DSP RFPs, Streaming Captures Majority of Primetime Upfront Spend, and Linear Viewing Climbs Above SVOD in New Zealand. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More ## [Germany Antitrust Regulator Forces Changes to Apple’s App Tracking Transparency](https://videoweek.com/2026/08/17/germany-antitrust-regulator-forces-changes-to-apples-app-tracking-transparency/) _2026-08-17 · Tim Cross-Kovoor · VideoWeek_ When Apple introduced its App Tracking Transparency (ATT) framework over five years ago, forcing apps distributed on Apple technology to ask for explicit permission to use the Identifier for Advertisers (IDFA) and track user behaviour, there were a number of recurrent complaints from the advertising world. App owners have had to collect consent through Apple's Read More ## [Week in Review: Netflix Doubles Upfront Commitments, Disney Agrees Deal with The Overlap, and Roku Launches an All-AI FAST Channel](https://videoweek.com/2026/08/14/week-in-review-netflix-doubles-upfront-commitments-disney-agrees-deal-with-the-overlap-and-roku-launches-an-all-ai-fast-channel/) _2026-08-14 · Tim Cross-Kovoor · VideoWeek_ In this week's Week in Review: Netflix grows its Upfronts ad commitments, Disney agrees a content deal with The Overlap, and Roku launches an all-AI FAST channel. Top Stories Sports Interest is High as Netflix Doubles Upfronts Commitments While there was plenty of excitement in the industry around Netflix's ad offering when it first came Read More ## [Ozone Opens Up Demand and Technology to More UK Publishers Through Content Ignite Partnership](https://videoweek.com/2026/08/13/ozone-opens-up-demand-and-technology-to-more-uk-publishers-through-content-ignite-partnership/) _2026-08-13 · Tim Cross-Kovoor · VideoWeek_ Ozone, the publisher sales house initially formed by an alliance of UK premium publishers, this morning announced a new partnership with publisher monetisation platform Content Ignite which will open up Ozone's demand and monetisation technology to Content Ignite's own publisher partners. Since it was founded as The Ozone Project back in 2018 by The Guardian, Read More ## [French Publishers File Complaint with Antitrust Authority Seeking AI Overview Compensation](https://videoweek.com/2026/08/12/french-publishers-file-complaint-with-antitrust-authority-seeking-ai-overview-compensation/) _2026-08-12 · Tim Cross-Kovoor · VideoWeek_ France's Alliance de la Presse D'Information Générale (APIG), a trade group representing French newspaper and magazine publishers, has filed a complaint with the national competition authority seeking compensation from Google for the use of publisher content in AI overviews. The organisation, which counts Le Figaro, Le Monde, Ouest-France, Le Parisien, Les Échos, and L'Équipe among Read More ## [Browse ThreatCrush Modules (Sponsored)](https://crawlproof.com/a/c9DsUvOGPGP8) _2026-08-12 · **Sponsored**_ Install community-built security modules to extend real-time threat intelligence and monitoring ## [Streaming to Contribute €100 Million to RTL Group This Year as RTL+ Turns Profitable](https://videoweek.com/2026/08/12/streaming-to-contribute-e100-million-to-rtl-group-this-year-as-rtl-turns-profitable/) _2026-08-12 · Dan Meier · VideoWeek_ This time two years ago, only two major streaming services (Netflix and Disney+) were profitable businesses, according to MoffettNathanson. Since then the tide has been turning, as ad-supported tiers and bundling partnerships have helped boost profitability. Most recently, Fox-owned Tubi reported its first profitable quarter in October 2025, while NBCUniversal's Peacock reached profitability in Q2… ## [Week in Charts: The Trade Desk’s Jeff Green on Competitors’ “Lack of Objectivity”, HBO Max Sees Ad Tier Growth, and Gen Z Are a Minority on Insta and TikTok](https://videoweek.com/2026/08/11/week-in-charts-the-trade-desks-jeff-green-on-competitors-lack-of-objectivity-hbo-max-sees-ad-tier-growth-and-gen-z-are-a-minority-on-insta-and-tiktok/) _2026-08-11 · Dan Meier · VideoWeek_ In this week's Week in Charts, The Trade Desk's Jeff Green on competitors' "lack of objectivity", HBO Max sees ad tier growth, and Gen Z are a minority on Insta and TikTok. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number Read More ## [Great Creative! Shame the Buyer was a Bot.](https://adtechshelley.substack.com/p/great-creative-shame-the-buyer-was) _2026-07-29 · AdTech Shelley · I came from AdTech. Someone had to._ Marketing has spent decades learning how to persuade people ... but now the buyer may not be an actual person. ## [New Things Have Come to Light. Your new Campaign doesn't have an AI Problem.](https://adtechshelley.substack.com/p/new-things-have-come-to-light-your) _2026-07-23 · AdTech Shelley · I came from AdTech. Someone had to._ It has a Math Problem ## [AI Didn’t Eliminate Ad Work. It Created 600 More Things to Check.](https://adtechshelley.substack.com/p/ai-didnt-eliminate-ad-work-it-created) _2026-07-20 · AdTech Shelley · I came from AdTech. Someone had to._ AI was supposed to eliminate all the tedious shit in advertising. ## [The House Always Wins: How Google Rebranded Corporate Extortion as "Efficiency"](https://adtechshelley.substack.com/p/the-house-always-wins-how-google) _2026-07-16 · AdTech Shelley · I came from AdTech. Someone had to._ It’s been a beautiful summer for corporate cognitive dissonance. ## [Micro agents belong in the interface](https://mackgrenfell.com/micro-agents-belong-in-the-interface) _2026-06-01 · Mack Grenfell_ The agentic parts of Trakkr are not one big assistant. They are small, cheap, grounded agents tucked behind specific moments in the product. ## [The Programmatic Wake](https://adtechshelley.substack.com/p/the-programmatic-wake) _2026-05-06 · AdTech Shelley · I came from AdTech. Someone had to._ A Eulogy for the "Spray and Pray" Era ## [Headline: The Two Faces of AI: Brilliant Consultant, Terrible Employee](https://adtechshelley.substack.com/p/headline-the-two-faces-of-ai-brilliant) _2026-01-30 · AdTech Shelley · I came from AdTech. Someone had to._ Why I trust the machine to write the strategy, but I won’t let it drive the bus. ## [The AI Divide: MarTech Built a Tesla, Ad Tech Built a Black Box](https://adtechshelley.substack.com/p/the-ai-divide-martech-built-a-tesla) _2025-10-26 · AdTech Shelley · I came from AdTech. Someone had to._ The Two AIs: Why MarTech is Building the Future While Ad Tech Is Still Pinging Your Grandma’s Desktop ## [Realtime AI Arbitrage Terminal (Sponsored)](https://crawlproof.com/a/pXaW7xgbRqcX) _2025-10-26 · **Sponsored**_ Realtime auto-trading across exchanges with scored setups, backtesting, and risk controls. ## [AdTech's Pricey Gamble](https://adtechshelley.substack.com/p/adtechs-most-expensive-gamble) _2025-09-25 · AdTech Shelley · I came from AdTech. Someone had to._ Why AI is AdTech's Most Expensive Distraction ## [The Precision Playbook Series: Extinguishing Your Ad Spend Bonfire](https://adtechshelley.substack.com/p/the-precision-playbook-series-extinguishing) _2025-09-23 · AdTech Shelley · I came from AdTech. Someone had to._ Stop Burning Ads Like It’s a Bonfire ## [The Great Programmatic Paradox](https://adtechshelley.substack.com/p/the-great-programmatic-paradox) _2025-09-15 · AdTech Shelley · I came from AdTech. Someone had to._ Why We Still Buy Crap ## [The Precision Playbook Series: Escaping the Win Rate Illusion](https://adtechshelley.substack.com/p/the-precision-playbook-series) _2025-09-08 · AdTech Shelley · I came from AdTech. Someone had to._ The Win Rate Illusion: Is a High Win Rate a Sign of Success or a Trap? ## [The Sinner Playbook](https://adtechshelley.substack.com/p/the-sinner-playbook) _2025-09-04 · AdTech Shelley · I came from AdTech. Someone had to._ What Ad Tech Can Learn from a US Open Masterclass in First Party Power ## [The Precision Playbook Series: A/B Testing Your Way to Profit](https://adtechshelley.substack.com/p/the-precision-playbook) _2025-09-02 · AdTech Shelley · I came from AdTech. Someone had to._ Win in the Amazon DSP. Is your investment working or are you overpaying for traffic? ## [An announcement from a remote, sandy office](https://adtechshelley.substack.com/p/an-announcement-from-a-remote-sandy) _2025-08-27 · AdTech Shelley · I came from AdTech. Someone had to._ A few changes, and no, I'm not selling out. (yet.) ## [Algorithmically Enhanced Absurdity: How AI is Systematically Amplifying Programmatic Waste](https://adtechshelley.substack.com/p/algorithmically-enhanced-absurdity) _2025-08-23 · AdTech Shelley · I came from AdTech. Someone had to._ Because what the digital ad space really needed was a faster, smarter way to burn money on bot traffic and MFA sites. ## [The Unlikely Romance](https://adtechshelley.substack.com/p/the-unlikely-romance) _2025-08-22 · AdTech Shelley · I came from AdTech. Someone had to._ Macy's is letting its biggest rival manage its ad platform, proving that when the numbers are right, even the fiercest competitors are willing to share a bed ... and maybe some data. ## [The AdTech Dating Scene's Latest Saga - Walmart's Open Relationship: The Trade Desk Gets The "It's Not You, It's the DSPs" Talk](https://adtechshelley.substack.com/p/the-adtech-dating-scenes-latest-saga) _2025-08-21 · AdTech Shelley · I came from AdTech. Someone had to._ The Retail Media dating scene just got complicated. Walmart's exploring new partners, leaving marketers to navigate the fallout and find their new match. ## [Install Manifest V3 Extension (Sponsored)](https://crawlproof.com/a/hsCPAegU8uyK) _2025-08-21 · **Sponsored**_ Get this Manifest V3 extension from the official TronBrowser Store listing. ## [Yahoo's DSP: The Ad Tech Secret Sauce No One's Talking About](https://adtechshelley.substack.com/p/yahoos-dsp-the-ad-tech-secret-sauce) _2025-08-20 · AdTech Shelley · I came from AdTech. Someone had to._ The AdTech world is evolving, and Yahoo's DSP is quietly emerging as a key player. Learn how leveraging first-party data from retail giants is unlocking targeting precision and ROI. ## [The Trade Desk vs. Amazon: It's Not a Funeral, It's an Afterparty](https://adtechshelley.substack.com/p/the-trade-desk-vs-amazon-its-not) _2025-08-12 · AdTech Shelley · I came from AdTech. Someone had to._ How competition is forcing every player to sharpen their edge—and why that's a win for everyone. ## [The Return of the AdTech Bard](https://adtechshelley.substack.com/p/the-return-of-the-adtech-bard) _2025-08-11 · AdTech Shelley · I came from AdTech. Someone had to._ Hello, old friends (and a few new ones, I hope).