# programmatic (audio feeds) — RSS Amplifier Recent posts from the 2 feeds in the RSS Amplifier directory that cover programmatic. Page: Feed: --- ## [Bridging The World Of TV And Ad Tech](https://thebigstory.libsyn.com/bridging-the-world-of-tv-and-ad-tech) _2026-08-20 · The Big Story_ Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what's new in the world of home screen ads. [Listen](https://traffic.libsyn.com/secure/thebigstory/TBS_400_Audio.mp3?dest-id=723055) ## [AppLovin's Play To Reach Non-Gaming Advertisers](https://thebigstory.libsyn.com/applovins-play-to-reach-non-gaming-advertisers) _2026-08-13 · The Big Story_ Gaming apps are filled with ads for more gaming apps. Why not go after other types of advertisers? We go inside AppLovin's play to bring non-gaming advertisers into the fold. [Listen](https://traffic.libsyn.com/secure/thebigstory/TBS_399_Audio.mp3?dest-id=723055) ## [The Opportunity and Threat Of Google Buyer Direct](https://thebigstory.libsyn.com/the-opportunity-and-threat-of-google-buyer-direct) _2026-08-07 · The Big Story_ AI agents could replace direct sales. And a beta product tied to Google's ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera and co-host of the podcast Ad Tech Ad Talk. [Listen](https://traffic.libsyn.com/secure/thebigstory/TBS_398_Audio.mp3?dest-id=723055) ## [DOOH You Like Women's Sports?](https://thebigstory.libsyn.com/dooh-you-like-womens-sports) _2026-07-31 · The Big Story_ Women's sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too. [Listen](https://traffic.libsyn.com/secure/thebigstory/TBS_397_Audio.mp3?dest-id=723055) ## [Amazon's Million-Dollar Seller Revolt](https://thebigstory.libsyn.com/amazons-million-dollar-seller-revolt) _2026-07-23 · The Big Story_ Amazon's million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes. [Listen](https://traffic.libsyn.com/secure/thebigstory/TBS_396_Audio.mp3?dest-id=723055) ## [Picking An MMM](https://thebigstory.libsyn.com/picking-an-mmm) _2026-07-17 · The Big Story_ Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant. [Listen](https://traffic.libsyn.com/secure/thebigstory/TBS_395_Audio.mp3?dest-id=723055) ## [Can Content Drive Performance?](https://thebigstory.libsyn.com/can-content-drive-performance) _2026-07-09 · The Big Story_ From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads. [Listen](https://traffic.libsyn.com/secure/thebigstory/TBS_394_Audio.mp3?dest-id=723055) ## [Cannes 2026: Authenticity In The Age of AI](https://thebigstory.libsyn.com/cannes-2026-authenticity-in-the-age-of-ai) _2026-06-25 · The Big Story_ Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions. [Listen](https://traffic.libsyn.com/secure/thebigstory/TBS_393_Audio.mp3?dest-id=723055) ## [Mergers And Operating Systems Are Reshaping TV Ads](https://thebigstory.libsyn.com/mergers-and-operating-systems-are-reshaping-tv-ads) _2026-06-18 · The Big Story_ Linear TV is grabbing attention once again. The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox's $22 billion acquisition of Roku to Paramount's merger with Warner Bros. Discovery. TV Land, naturally, is watching closely, and so are we. [Listen](https://traffic.libsyn.com/secure/thebigstory/TBS_392_Audio.mp3?dest-id=723055) ## [Programmatic TV Home Screens And Gaming Ads For Kids](https://thebigstory.libsyn.com/programmatic-tv-home-screens-and-gaming-ads-for-kids) _2026-06-11 · The Big Story_ How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint. [Listen](https://traffic.libsyn.com/secure/thebigstory/TBS_391_Audio.mp3?dest-id=723055) ## [Reach prospects with real signals (Sponsored)](https://crawlproof.com/a/Ia9pX09YzFK5) _2026-06-11 · **Sponsored**_ Find prospects talking about your problem and get context-backed moments to engage ## [AI Off The Rails](https://thebigstory.libsyn.com/ai-off-the-rails) _2026-06-04 · The Big Story_ A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake. [Listen](https://traffic.libsyn.com/secure/thebigstory/TBS_390_Audio.mp3?dest-id=723055) ## [La semana por delante: IA, programática y creatividad convergen en el audio digital](https://adtechgeek.substack.com/p/la-semana-por-delante-ia-programatica) _2025-07-07 · ADTECH GEEK_ En un evento conjunto en Madrid, DV360 y Spotify mostraron cómo la programática basada en IA está redibujando el panorama del audio digital ## [The CTV Reset: From Cannes Buzz to Strategic Infrastructure - This week in AdTech Essentials](https://adtechgeek.substack.com/p/the-ctv-reset-from-cannes-buzz-to) _2025-07-04 · ADTECH GEEK_ CTV has emerged from the Cannes spotlight as the centerpiece of a rapidly evolving programmatic media landscape, powered by real-time data, identity integration, and regulatory shifts ## [Es imparable: la publicidad generada por IA salta de las búsquedas al metaverso](https://adtechgeek.substack.com/p/es-imparable-la-publicidad-generada) _2025-06-30 · ADTECH GEEK_ De la automatización del search al auge del metaverso y los riesgos del social commerce y su impacto en América Latina. ## [CTV Ad Spending and Innovation are leading the industry - This week in AdTech Essentials](https://adtechgeek.substack.com/p/ctv-ad-spending-and-innovation-are) _2025-06-06 · ADTECH GEEK_ Streaming takes the lead: OS-level control, AI-powered tools, and taxonomy updates signal a new era for CTV. AI, fraud, and audio trends follow. ## [La semana por delante - Fraude publicitario en CTV: el enemigo llamando a la puerta de nuevo](https://adtechgeek.substack.com/p/la-semana-por-delante-fraude-publicitario) _2025-06-02 · ADTECH GEEK_ La televisión conectada (CTV) se consolida como un pilar del gasto digital en 2025, pero su crecimiento exige nuevas estrategias ## [AI Becomes the New Baseline in Programmatic Advertising - This Week in AdTech Essentials](https://adtechgeek.substack.com/p/ai-becomes-the-new-baseline-in-programmatic) _2025-05-30 · Luis Resola · ADTECH GEEK_ Fraud surges, regulators target Google, and platforms like TikTok and Meta reshape digital advertising across the Americas. ## [Disintermediation or Dependency? Facebook's resurgence as a revenue source for Publishers is a double-edged sword](https://adtechgeek.substack.com/p/disintermediation-or-dependency-facebooks) _2025-05-28 · Luis Resola · ADTECH GEEK_ While publishers grapple with how to monetize under Meta’s shifting rules, agencies face a parallel challenge: Meta is heavily investing in AI-powered advertising tools, threatening their business. ## [La semana por delante - IA: La revolución silenciosa en la publicidad digital](https://adtechgeek.substack.com/p/la-semana-por-delante-ia-la-revolucion) _2025-05-26 · ADTECH GEEK_ España y Latinoamérica experimentan un fuerte crecimiento en inversión digital, liderado por el video online, la publicidad móvil y los formatos interactivos. ## [AI, Fraud & the Fall of the Open Web – This Week in AdTech](https://adtechgeek.substack.com/p/ai-fraud-and-the-fall-of-the-open) _2025-05-23 · ADTECH GEEK_ AI is reshaping both performance and fraud, the EU drops a regulatory bomb, and Netflix eats TV’s lunch. ## [One platform, from silicon to agent (Sponsored)](https://crawlproof.com/a/9u3y5Lm4gj5S) _2025-05-23 · **Sponsored**_ Serverless inference plus Inference Router to optimize cost and latency at scale. ## [Portrait of the Connected TV Consumer in 2025: Key Takeaways from the Study Presented by IAB Spain](https://adtechgeek.substack.com/p/portrait-of-the-connected-tv-consumer) _2025-05-01 · Luis Resola · ADTECH GEEK_ Key Learnings from IAB Spain’s 2025 Study and Strategic Parallels Across Latin America ## [Cookies will be cookies again, buttery and delicious](https://adtechgeek.substack.com/p/cookies-will-be-cookies-again-buttery) _2025-04-24 · Luis Resola · ADTECH GEEK_ Google postpones indefinitely its plan to deprecate third-party cookies from its Chrome browser. ## [Google's Programmatic Business dominance at risk after a smashing Antitrust ruling opens up a new era](https://adtechgeek.substack.com/p/googles-programmatic-business-dominance) _2025-04-18 · Luis Resola · ADTECH GEEK_ U.S. Antitrust Ruling Against Google Could Reshape the Media Programmatic Business in Latin America ## [Digital Media LATAM 2025: Exploring the Future of Monetization with AI, Video, and Audio](https://adtechgeek.substack.com/p/digital-media-latam-2025-exploring) _2025-04-08 · Luis Resola · ADTECH GEEK_ The Impact of Artificial Intelligence on Digital Advertising and Media Revenues ## [Digital Media LATAM 2025: A New Era of Monetization and Engagement](https://adtechgeek.substack.com/p/digital-media-latam-2025-a-new-era) _2025-04-08 · Luis Resola · ADTECH GEEK_ Gaming as a Strategic Tool for Audience Engagement and Retention ## [Digital Media LATAM 2025: Innovating for the Future of Journalism](https://adtechgeek.substack.com/p/digital-media-latam-2025-innovating) _2025-04-08 · Luis Resola · ADTECH GEEK_ Subscriptions and the Challenge of Engaging Young Audiences ## [Digital Media LATAM 2025: The Future of Journalism in a Digital World](https://adtechgeek.substack.com/p/digital-media-latam-2025-the-future) _2025-04-08 · Luis Resola · ADTECH GEEK_ Latin America's Press is Struggling Amid Political and Economic Challenges