The Psychology of Premium Product Pricing: What Makes Buyers Pay More

Why do some buyers eagerly drop thousands on a luxury item, then balk at paying a fraction of that for something useful and well-made? In this solo episode of Product: Knowledge , Laurier Mandin unpacks the Premium Buyer Paradox and explores the psychology behind premium pricing. From Dyson’s visible engineering, to Bang & Olufsen’s design-driven luxury, to Montblanc’s identity-making pens, you’ll…