# product marketing (blogs) — RSS Amplifier Recent posts from the 7 feeds in the RSS Amplifier directory that cover product marketing. Page: Feed: --- ## [Summer Break (3/3) - #89](https://grainesdeproduit.substack.com/p/summer-break-33-89) _2026-08-16 · Graines de Produit · Graines de Produit_ Dernières news et astuces Product Marketing et les offres d'emplois Product Marketing de la semaine (08/08 -\> 14/08) ## [Day 91](https://www.varunchoraria.com/day-91/) _2026-08-15 · Varun Choraria · Varun Choraria_ 80+ applications, 15+ interviews, two ghostings, and a notice period ending. I built a public counter so the days stop disappearing quietly. ## [Summer Break (2/3) - #88](https://grainesdeproduit.substack.com/p/summer-break-23-88) _2026-08-09 · Graines de Produit · Graines de Produit_ Dernières news et astuces Product Marketing et les offres d'emplois Product Marketing de la semaine (01/08 -\> 07/08) ## [The Customer Problem Isn’t That Deep](https://ritapeace.substack.com/p/the-customer-problem-isnt-that-deep) _2026-08-09 · Peace Attah · THRIVE for Product Marketers_ hear me out... ## [desklamp prototype](https://lucept.com/2026/08/04/desklamp-prototype/) _2026-08-04 · Brad Koerner · Lucept_ Tired of AI slop? Well try some human slop instead! I believe traditional task lighting for desks is badly due for a reinvention. I m prototyping a new concept that provides a soft vertical plane of light, which shifts from cool ## [My agent found 9.09%. I found one session.](https://www.varunchoraria.com/11-sessions-are-not-a-ux-audit/) _2026-08-02 · Varun Choraria · Varun Choraria_ My agent called 9.09% a UX problem. There had been 11 sessions. The maths was right. The recommendation was not. ## [Summer Break (1/3) - #87](https://grainesdeproduit.substack.com/p/summer-break-13-87) _2026-08-02 · Graines de Produit · Graines de Produit_ Dernières news et astuces Product Marketing et les offres d'emplois Product Marketing de la semaine (25/07 -\> 31/07) ## [The models were fine. I was the bug.](https://www.varunchoraria.com/the-models-were-fine-i-was-the-bug/) _2026-08-01 · Varun Choraria · Varun Choraria_ A fork bomb, an agent that rewrote its own tool mid-task, a version pin nobody noticed, and a guardrail that blocked me. None of it was the model. ## [Who do we sell to vs. Who SHOULD we sell to (and how).](https://www.varunchoraria.com/who-do-we-sell-to-vs-who-should-we-sell-to-and-how/) _2026-07-31 · Varun Choraria · Varun Choraria_ A field guide to sharpening your ICP: win-loss evidence that produces criteria instead of blame, intent signals, and what to do with no customers yet. ## [The Claude bill said $1,492. I paid $20. Here’s how.](https://www.varunchoraria.com/how-to-get-1492-out-of-a-20-claude-subscription/) _2026-07-29 · Varun Choraria · Varun Choraria_ One month of real logs: 2.04 billion tokens read, 10 million written, $1,492 of inference on a $20 plan. The receipts, the stack, and the honest part. ## [Retro Grid Dungeon Crawler (Sponsored)](https://crawlproof.com/a/Wug85gs3vXvX) _2026-07-29 · **Sponsored**_ Retro grid movement with first-person combat, loot and skill-tree progression. ## [K2000 - #86](https://grainesdeproduit.substack.com/p/k2000-86) _2026-07-26 · Graines de Produit · Graines de Produit_ Dernières news et astuces Product Marketing et les offres d'emplois Product Marketing de la semaine (18/07 -\> 24/07) ## [Hunting Season for the Rest of Us](https://www.varunchoraria.com/hunting-season-for-the-rest-of-us/) _2026-07-23 · Varun Choraria · Varun Choraria_ A free AI-assisted interview war room: company research, industry primers, live voice mocks, and the workflow I use to show up sharper. ## [5 Not-So-Obvious Reasons Startup Websites Don’t Convert](https://ritapeace.substack.com/p/5-not-so-obvious-reasons-startup) _2026-07-23 · Peace Attah · THRIVE for Product Marketers_ You have already heard the usual advice about startup websites but what about these not-so-obvious reasons? Let's break them down ## [Ton cahier de vacances - #85](https://grainesdeproduit.substack.com/p/ton-cahier-de-vacances-85) _2026-07-19 · Graines de Produit · Graines de Produit_ Dernières news et astuces Product Marketing et les offres d'emplois Product Marketing de la semaine (10/07 -\> 17/07) ## [Github-ing](https://www.varunchoraria.com/github-ing/) _2026-07-15 · Varun Choraria · Varun Choraria_ AI made building cheap. GitHub makes the thinking, decisions, and execution behind the work inspectable. That matters far beyond engineering. ## [product marketing is being radically changed by AI](https://lucept.com/2026/07/14/product-marketing-is-being-radically-changed-by-ai/) _2026-07-14 · Brad Koerner · Lucept_ It is interesting to think about the impacts of AI at all levels of the sales process. I still believe this is one of the best slides I ever made, as I continue to be shocked at how many company ## [Juste à temps - #84](https://grainesdeproduit.substack.com/p/juste-a-temps-84) _2026-07-11 · Graines de Produit · Graines de Produit_ Dernières news et astuces Product Marketing et les offres d'emplois Product Marketing de la semaine (04/07 -\> 09/07) ## [How to design without AI Slop](https://www.varunchoraria.com/how-to-design-without-ai-slop/) _2026-07-07 · Varun Choraria · Varun Choraria_ Killing generic AI-slop design isn't a prompt problem. Curate taste like a swipe file, then encode it as guardrails a pre-push gate actually enforces. ## [Roadmap-Style Messaging in 4 Steps](https://ritapeace.substack.com/p/roadmap-style-messaging-in-4-steps) _2026-07-05 · Peace Attah · THRIVE for Product Marketers_ Roadmap-style messaging is messaging that shows the buyer the pathway from their first urgent problem to the bigger outcome your product can help them achieve. ## [Je te donne la parole! - #83](https://grainesdeproduit.substack.com/p/je-te-donne-la-parole-83) _2026-07-05 · Graines de Produit · Graines de Produit_ Dernières news et astuces Product Marketing et les offres d'emplois Product Marketing de la semaine (27/06 -\> 03/07) ## [Snapshot Showdown on Google Play (Sponsored)](https://crawlproof.com/a/PbDXoUzs0iOY) _2026-07-05 · **Sponsored**_ Available on Google Play for Android devices. ## [I now have my own Master Shifu](https://www.varunchoraria.com/i-now-have-my-own-master-shifu/) _2026-07-01 · Varun Choraria · Varun Choraria_ I turned 32 consulting frameworks from 19 MBA casebooks into AI commands and named the whole thing after Master Shifu. Every agent needs a teacher. ## [Ever Heard of Workflow-Level Messaging?](https://ritapeace.substack.com/p/ever-heard-of-workflow-level-messaging) _2026-06-28 · Peace Attah · THRIVE for Product Marketers_ Workflow-level messaging explains the step-by-step route your product uses to create the promised outcome. ## [Pika Pika! - NL #82](https://grainesdeproduit.substack.com/p/pika-pika-nl-82) _2026-06-28 · Graines de Produit · Graines de Produit_ Dernières news et astuces Product Marketing et les offres d’emplois Product Marketing de la semaine (20/06 -\> 26/06) ## [Nobody uses my MCP server. Building it still worked.](https://www.varunchoraria.com/nobody-uses-my-mcp-server-building-it-still-worked/) _2026-06-27 · Varun Choraria · Varun Choraria_ I shipped an MCP server so people could know me without reading anything. 5,721 requests later, I don't think any of them were human. It was still worth it. ## [Dernière ligne droite - #81](https://grainesdeproduit.substack.com/p/derniere-ligne-droite-81) _2026-06-21 · Graines de Produit · Graines de Produit_ Dernières news et astuces Product Marketing et les offres d'emplois Product Marketing de la semaine (13/06 -\> 19/06) ## [Go, Knicks, Goooo! - #80](https://grainesdeproduit.substack.com/p/go-knicks-goooo-80) _2026-06-13 · Graines de Produit · Graines de Produit_ Dernières news et astuces Product Marketing et les offres d'emplois Product Marketing de la semaine (06/06 -\> 12/06) ## [5 Simple Hacks to Build Influence as a PMM](https://ritapeace.substack.com/p/5-simple-hacks-to-build-influence) _2026-06-07 · Peace Attah · THRIVE for Product Marketers_ Here are 5 simple ways to build influence, earn buy-in, and get teams aligned around your work. ## [from gen AI to generative lifestyles](https://lucept.com/2026/06/03/from-gen-ai-to-generative-lifestyles/) _2026-06-03 · Brad Koerner · Lucept_ How will generative AI become deeply personalized, delightfully aspirational, and deeply intertwined with the enjoyment of our tangible, physical lives? As a designer and product marketing leader, I embraced generative AI tools like Midjourney as soon as they launched. But ## [designing emergence](https://lucept.com/2026/05/27/designing-emergence/) _2026-05-27 · Brad Koerner · Lucept_ We are entering an era where digital surfaces will continue to expand rapidly in architectural placemaking. I’ve spoken at length about treating our physical places as portals to the digital world, as immersive digital experiences, and the many secondary innovations ## [What to do When Your First Launch Fails](https://ritapeace.substack.com/p/what-to-do-when-your-first-launch) _2026-05-17 · Peace Attah · THRIVE for Product Marketers_ My framework to properly re-launch. ## [Code Faster with Clear Tutorials (Sponsored)](https://crawlproof.com/a/vT3iFigvA924) _2026-05-17 · **Sponsored**_ Short, step-by-step coding videos you can follow along ## [Six Steps to Nail your Next Product Marketing Interview](https://ritapeace.substack.com/p/six-steps-to-nail-your-next-product) _2026-05-03 · Peace Attah · THRIVE for Product Marketers_ As someone that has been both the interviewer and the hiring manager... ## [The Capital Problem, the Markets, and Who's Building](https://rebeccamark.substack.com/p/the-capital-problem-the-markets-and) _2026-05-01 · Rebecca Mark · Being Hella Strategic_ Americans are angry, startups need to act, the markets are clear, the problem is capital, who's with me? ## [Capital Structure and the Mission-Driven Startup](https://rebeccamark.substack.com/p/the-capital-decides) _2026-04-29 · Rebecca Mark · Being Hella Strategic_ I can’t think of a better mission than ensuring Americans receive the healthcare that they are entitled to - not because healthcare is a right but because the terms are what’s spelled out in the explanation of benefits for the plan they, their employer, or the state pays for. ## [How to Launch a GTM Plan in 6 Steps](https://ritapeace.substack.com/p/how-to-launch-a-gtm-plan-in-6-steps) _2026-04-26 · Peace Attah · THRIVE for Product Marketers_ As the Entire Marketing Department. ## [The Space Between Humans, AI, and the Work We’ve Been Avoiding](https://www.bettyjunod.com/blog/the-space-between-humans-ai-and-the-work-weve-been-avoiding) _2026-04-22 · Betty Junod · Blog - Betty Junod_ It can be hard to tell what’s real these days between the productivity/token maxxing and robot apocalypse - terrorizing our eyeballs with messages that the machine is either perfect or complete garbage. While technology is moving faster than I have ever seen in my lifetime, I can’t help but think we are applying to solve our non-technical problems. The cracks were always there. AI just made them… ## [everybody wants some…luminous patterns](https://lucept.com/2026/04/14/everybody-wants-some-luminous-patterns/) _2026-04-14 · Brad Koerner · Lucept_ 10 YEARS LATER, I FINALLY GET MY MARKETING VIDEO crank the volume for this one Back in 2016, I was leading the development of my Luminous Patterns corporate venture at Philips and I badly wanted a hot 30-second video to position ## [When the ICP equals one](https://www.bettyjunod.com/blog/when-the-icp-equals-one) _2026-03-08 · Betty Junod · Blog - Betty Junod_ Defining one’s ICP (ideal customer profile) to maximize the opportunity within a total addressable market and to focus product roadmap is often an epic exercise. This is what organizes a group of people with a singular focus and provides guidance for go to market teams to define their plans and execution. An important part of this exercise is to clearly define this ICP and ensure the population is… ## [Buyers for Startups in Broken Markets](https://rebeccamark.substack.com/p/buyers-for-startups-in-broken-markets) _2026-03-05 · Rebecca Mark · Being Hella Strategic_ Who is buying what you’re selling? ## [The death and rebirth of software development in 2026](https://www.bettyjunod.com/blog/the-death-and-rebirth-of-software-development-in-2026) _2026-02-28 · Betty Junod · Blog - Betty Junod_ Whether you call it Vibe Coding or find that phrase too cringe or Agentic \[something\] – whatever you call it, it is everywhere right now on Feb 28, 2026. What started out as massive excitement over GenAI has pivoted recently to grief and even panic within some pockets of software engineering. ## [The Anxiety of the Felt Floor](https://rebeccamark.substack.com/p/the-anxiety-of-the-felt-floor) _2026-02-27 · Rebecca Mark · Being Hella Strategic_ Two weeks, two deaths of early aughts icons disclosed. ## [A Hella Strategic Thesis](https://rebeccamark.substack.com/p/a-hella-strategic-thesis) _2026-02-24 · Rebecca Mark · Being Hella Strategic_ Investors publish theses. Consultants should too. ## [72 Hours in Austin](https://rebeccamark.substack.com/p/72-hours-in-austin) _2026-02-12 · Rebecca Mark · Being Hella Strategic_ Ahhhhh-stin. ## [Walk in My Shoes.](https://rebeccamark.substack.com/p/walk-in-my-shoes) _2026-02-08 · Rebecca Mark · Being Hella Strategic_ On integration, regulated markets, and the role nobody hires for. ## [The Dilemma of the founding PMM](https://ritapeace.substack.com/p/the-dilemma-of-the-founding-pmm) _2026-02-08 · Peace Attah · THRIVE for Product Marketers_ My tips for winning. ## [Good Quests Nobody Chooses](https://rebeccamark.substack.com/p/good-quests-nobody-chooses) _2026-02-06 · Rebecca Mark · Being Hella Strategic_ “Choose Good Quests” asks exactly the right question: why aren’t the best founders working on hard, important problems? ## [I 9-9-6’d my life for this?](https://rebeccamark.substack.com/p/i-9-9-6d-my-life-for-this) _2026-01-28 · Rebecca Mark · Being Hella Strategic_ I 9-9-6’d my life for this? ## [On Mattering](https://rebeccamark.substack.com/p/on-mattering) _2026-01-26 · Rebecca Mark · Being Hella Strategic_ It’s funny how when you’re searching for something, at first you can’t find it, but give it a few weeks and suddenly your entire newsfeed, all your Amazon results, podcast suggestions, Instagram stories, and newsletters merge into a firehose of relevant content that creates layers upon layers of perspectives, ideas, and complexity to the initial search query you began with. ## [My yearly audit as a solo PMM in B2B SaaS](https://ritapeace.substack.com/p/my-yearly-audit-as-a-solo-pmm-in) _2026-01-25 · Peace Attah · THRIVE for Product Marketers_ Do this before committing to any product marketing work in the new year ## [Introducing More Good Work Talk](https://s12k.com/2025/03/21/introducing-more-good-work-talk/) _2025-03-21 · Simon · Simon Ouderkirk_ I’ve been working on something – and in the course of working on it, I realized that it was part of a bigger thing for me and the way I think about the Internet. I have goals for 2025: I want to expand our vegetable garden. I want to place in a mountain bike race. … Continue reading Introducing More Good Work Talk → ## [Is AI natural language really that natural?](https://www.bettyjunod.com/blog/ai-natural-language-programming) _2025-03-02 · Betty Junod · Blog - Betty Junod_ Generative AI’s ability to use natural language for its user interface is possibly the single biggest disruption in making the creation of technology accessible to more people, especially non-technical people. The PC, internet, and mobile waves made the consumption of technology more accessible to the average person (cheaper, UX) but the creation of the apps remained the domain of technology…