# product marketing (audio feeds) — RSS Amplifier Recent posts from the 4 feeds in the RSS Amplifier directory that cover product marketing. Page: Feed: --- ## [Je vous partage mon framework préféré](https://productmarketingwithcarlota.substack.com/p/le-benefit-ladder-le-framework-pour) _2026-08-06 · Carlota · Product Marketing Stories_ Je vous explique tout dans cet article hors-série [Listen](https://api.substack.com/feed/podcast/210083090/f06d03f2291a5342683e5f2f09b634f4.mp3) ## [Mon Manifeste](https://productmarketingwithcarlota.substack.com/p/mon-manifeste) _2026-07-23 · Carlota · Product Marketing Stories_ Ce que je pense vraiment du Product Marketing et de son évolution (+ livre blanc gratuit 🎁) [Listen](https://api.substack.com/feed/podcast/198124226/dbaea450eedf1c0d366bb728d989538a.mp3) ## [We’re explaining AI all wrong.](https://gemmacaseyswift.substack.com/p/were-explaining-ai-all-wrong) _2026-07-05 · Gemma Casey-Swift · Gemma Casey-Swift_ The technology isn't the story. ## [Comment parler de son produit sans passer pour un vendeur de tapis](https://productmarketingwithcarlota.substack.com/p/pourquoi-les-founders-sont-les-1ers) _2026-07-03 · Carlota · Product Marketing Stories_ Jonathan Noble, nous raconte les coulisses de la success story de Swello [Listen](https://api.substack.com/feed/podcast/204691517/53abee7c46067b0eb5efc3a9b663a25e.mp3) ## [Radical Simplicity: The most underrated PMM Skill](https://productmarketingwithcarlota.substack.com/p/why-product-marketing-looks-different) _2026-06-21 · Carlota · Product Marketing Stories_ Or how to simplify your messaging without losing differentiation. [Listen](https://api.substack.com/feed/podcast/202337210/d91588c551dc3ebbb8c77ae5ef8bd370.mp3) ## [Comment recruter un PMM a enfin aligné les équipes Sales et Marketing](https://productmarketingwithcarlota.substack.com/p/comment-recruter-un-pmm-a-enfin-aligne) _2026-06-07 · Carlota · Product Marketing Stories_ Le retour d'expérience d'Olivia Jorel, CMO chez TrainMe [Listen](https://api.substack.com/feed/podcast/199890185/31295e6f822768a03b31800be86e9197.mp3) ## [Le framework de positionnement que personne n’applique vraiment](https://productmarketingwithcarlota.substack.com/p/le-product-marketing-oriente-business) _2026-05-17 · Carlota · Product Marketing Stories_ Comment créer de la préférence dans un marché saturé [Listen](https://api.substack.com/feed/podcast/197266150/d0071ee0a5d7ed9c3eb49467207dd72c.mp3) ## [My guest post for Elena’s Growth Scoop: “Who has time for Product Marketing?”’](https://gemmacaseyswift.substack.com/p/my-guest-post-for-elenas-growth-scoop) _2026-04-29 · Gemma Casey-Swift · Gemma Casey-Swift_ How to do (or partner with) PMM, at AI-native speed. ## [Four hard truths I learnt as a new PMM at the world’s fastest growing company](https://gemmacaseyswift.substack.com/p/four-hard-truths-i-learnt-as-a-new) _2026-04-26 · Gemma Casey-Swift · Gemma Casey-Swift_ A week into my product marketing role at Lovable, four strange things happened that made me question the norm, and now I refuse to go back. ## [Comment réussir ses entretiens PMM ?](https://productmarketingwithcarlota.substack.com/p/le-playbook-pour-reussir-ses-entretiens) _2026-04-14 · Carlota · Product Marketing Stories_ Promotion, reconversion, négo salariale, business case : on partage les méthodes qui marchent [Listen](https://api.substack.com/feed/podcast/193959733/bd314e43747af8e520df011a91516f2b.mp3) ## [Meet Claude, the AI assistant (Sponsored)](https://crawlproof.com/a/AlUpvucY2YY0) _2026-04-14 · **Sponsored**_ Conversational AI to answer questions, brainstorm ideas, and help with tasks. ## [How to Sell (Literally) Tons of Product](https://graphosproduct.com/how-to-sell-tons-of-product/) _2026-03-24 · Graphos Inc. · Product: Knowledge_ Episode Summary What does it actually take to sell tons of product … not as a metaphor, but by the truckload? In this episode of Product: Knowledge , Laurier Mandin shares real-world product marketing case studies where slow or stagnant sales turned into explosive growth. In one case, a barbecue product went from zero sales to 180 tons sold in just a few months . These examples reveal a consistent… [Listen](https://media.transistor.fm/f616c9c8/aae653e1.mp3) ## [Ce que les leaders PMM, CMO et CEO attendent vraiment d’un PMM aujourd’hui](https://productmarketingwithcarlota.substack.com/p/ce-que-les-leaders-pmm-cmo-et-ceo) _2026-02-20 · Carlota · Product Marketing Stories_ Écoutez maintenant | Les leçons clés de la saison 6 du podcast [Listen](https://api.substack.com/feed/podcast/187967116/65a8f6a8e9ab562ff80b90399fad36b2.mp3) ## [We need to talk about product marketing in the age of AI everything](https://gemmacaseyswift.substack.com/p/welcome-to-the-zero-shot-pmm) _2026-02-11 · Gemma Casey-Swift · Gemma Casey-Swift_ Product marketing has always been misunderstood, but now it just got a whole lot messier. ## [Le rôle du PMM dans la construction de la vision produit](https://productmarketingwithcarlota.substack.com/p/dans-la-tete-dune-pmm-director-aux) _2026-01-18 · Product Marketing Stories_ Parcours, posture et collaboration Produit chez Smartly avec Julie Schaffer, PMM Director [Listen](https://api.substack.com/feed/podcast/184860235/8e4058861f2dcc26d4ca482c93412e0d.mp3) ## [Why Product Marketing is still misunderstood (and how to fix it)](https://productmarketingwithcarlota.substack.com/p/why-product-marketing-is-still-misunderstood) _2026-01-09 · Carlota · Product Marketing Stories_ Lessons from Harvey Lee, #1 PMM influencer: Revenue obsession, become strategic, and get the specialist generalist mindset [Listen](https://api.substack.com/feed/podcast/183431797/26fe03e9f4d45579a3c39ea733e8730b.mp3) ## [GTM Planning for 2026: Back to Basics (but with AI)](https://chaeobrien.substack.com/p/gtm-planning-for-2026-back-to-basics) _2025-10-24 · Chaenara O'Brien · The 100 by Chae O'brien_ Designing the intelligence layer your GTM depends on. ## [Words That Make Wins for Product Teams, with Ali Rakhimov](https://graphosproduct.com/words-that-make-wins-ali-rakhimov-when-pigs-fly-author/) _2025-10-14 · Graphos Inc. · Product: Knowledge_ Product manager, entrepreneur, and author Ali Rakhimov joins Laurier Mandin to talk about how better communication can make even the most ambitious products take flight. From building payment kiosks for K–12 schools to leading multimillion-dollar initiatives at Macy’s, Ali shares how simplicity, idioms, and “stupid” questions can cut through complexity and bring teams together. This conversation… [Listen](https://media.transistor.fm/e29ed334/6edf5630.mp3) ## [The Psychology of Premium Product Pricing: What Makes Buyers Pay More](https://graphosproduct.com/psychology-premium-pricing-what-makes-buyers-pay-more/) _2025-09-25 · Graphos Inc. · Product: Knowledge_ Why do some buyers eagerly drop thousands on a luxury item, then balk at paying a fraction of that for something useful and well-made? In this solo episode of Product: Knowledge , Laurier Mandin unpacks the Premium Buyer Paradox and explores the psychology behind premium pricing. From Dyson’s visible engineering, to Bang & Olufsen’s design-driven luxury, to Montblanc’s identity-making pens, you’ll… [Listen](https://media.transistor.fm/aceb7806/045a0437.mp3) ## [If you can’t explain why you won, you’re not ready to scale](https://chaeobrien.substack.com/p/if-you-cant-explain-why-you-won-youre) _2025-08-19 · Chaenara O'Brien · The 100 by Chae O'brien_ Fixing the broken insight loop inside your sales and marketing engines. [Listen](https://api.substack.com/feed/podcast/170103043/f1d3d8c0c870b26698bd8d2458aac65d.mp3) ## [The Missing Link Between Great Products and Great Sales, with Heather Inocencio](https://graphosproduct.com/missing-link-between-great-products-great-sales-with-heather-inocencio/) _2025-07-08 · Graphos Inc. · Product: Knowledge_ Building great products is only half the battle—the other half is building them with marketing success baked in from Day One. Too many product teams operate in isolation, creating features customers don't understand or positioning that marketing can't sell. Heather Inocencio has cracked the code on building product teams that inherently understand marketing needs. With over 30 years of product… [Listen](https://media.transistor.fm/610d3c6d/229216ee.mp3) ## [Trade Smarter With IBKR (Sponsored)](https://crawlproof.com/a/8LE0GNQuRG4B) _2025-07-08 · **Sponsored**_ Join Interactive Brokers through a referral and start investing with low-cost global access. ## [Getting from DTC to Retail Without Wasting Time and Money, with Paul Jarrett](https://graphosproduct.com/dtc-to-retail-paul-jarrett/) _2025-03-04 · Graphos Inc. · Product: Knowledge_ The path from direct-to-consumer to retail success is something many product makers dream about, but it's also where countless promising products have gone to die. Bad logistics choices, bloated inventory, and unnecessary costs can sink even great products before they ever reach a store shelf. Paul Jarrett, co-founder and CEO of Bulu, has created a unique solution to help brands bridge this… [Listen](https://media.transistor.fm/44b31d11/66019ad1.mp3) ## [Buying committees and LLMs: the two audience groups that matter today](https://chaeobrien.substack.com/p/buying-committees-and-llms-the-two) _2025-02-25 · Chaenara O'Brien · The 100 by Chae O'brien_ How to build product marketing programs that serve both groups, value and context. ## [Understanding how AI search works: A super basic rundown](https://chaeobrien.substack.com/p/understanding-how-ai-search-works) _2025-02-06 · Chaenara O'Brien · The 100 by Chae O'brien_ We need to make our product marketing work harder in the age of AI but how do we do that when everything else was written to serve traditional SEO?. ## [Q1 Clarity: Focus on team alignment before execution.](https://chaeobrien.substack.com/p/conscious-clarity) _2025-01-29 · Chaenara O'Brien · The 100 by Chae O'brien_ A practical framework for finding shared purpose when the ground keeps shifting. ## [50 Questions B2B Buyers Need Answered in 2025](https://chaeobrien.substack.com/p/journey-mapping-your-2025-digital) _2024-12-05 · Chaenara O'Brien · The 100 by Chae O'brien_ Why should buyers trust your product over every other option available? ## [Redefining Gratitude](https://chaeobrien.substack.com/p/redefining-gratitude) _2024-11-28 · Chaenara O'Brien · The 100 by Chae O'brien_ A late night reflection on the privilege of choice. ## [The Psychology of Progress in SaaS Leadership](https://chaeobrien.substack.com/p/the-psychology-of-progress-why-b2b) _2024-11-21 · Chaenara O'Brien · The 100 by Chae O'brien_ Why B2B teams resist the change they want most. ## [Designing a Self-Service B2B Journey](https://chaeobrien.substack.com/p/the-rise-of-self-served-b2b-research) _2024-11-14 · Chaenara O'Brien · The 100 by Chae O'brien_ From campaigns to continuous learning: matching how B2B buyers really research and learn. ## [Making Customers Say, “I Need That” – The Art of Irresistible Products](https://graphosproduct.com/making-customers-say-i-need-that-the-art-of-irresistible-products/) _2024-10-18 · Graphos Inc. · Product: Knowledge_ In this special episode, host Laurier Mandin introduces his new book, "I Need That: Creating and Marketing Products People Are Compelled to Buy." Drawing from over 30 years of marketing experience, Laurier shares key insights on how to create products that resonate deeply with consumers. Key points covered: The psychology behind why people buy certain products How to transform a product from a… [Listen](https://media.transistor.fm/00437fac/e102b0fd.mp3)