Bizcast: R. Scott Gillum on his book, “The Hidden Buyer Journey”, in conversation with Subhanjan Sarkar

R. Scott Gillum has spent his career studying the one variable most sales and marketing strategies ignore: the human being on the other side of the conversation. As a buyer behaviourist and the founder and CEO of Carbon Design, Scott helps B2B organisations close the gap between how they communicate and how their buyers actually make decisions. His work draws on decades at the intersection of…