Five media operators retain 88% of media revenue

Media revenues in 2024 amounted to 30.3 billion ISK. Of this total, user-generated revenues accounted for just under 18.7 billion ISK, while advertising revenues totaled 11.6 billion ISK. Adjusted for constant prices, total media revenues declined by 3% compared to the previous year. This decrease is attributable to a 4% reduction in user revenues and a 2% contraction in advertising revenues.