How to Pitch Local News: Scripts and Templates That Work

Here is what nobody tells you about how to pitch local news: the process looks nothing like what the generic guides describe. This guide is based on real data and practitioner experience, not recycled advice from 2018. Why Most Press Releases Fail The average journalist receives 50 to 100 pitches per day. Most press releases are written for the company, not for the journalist. They lead with…