495. The Identity Switch — The Decision That Makes Everything Downstream Work

Take the free Predictable Income Map quiz at predictableproducer.com/quiz . Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. Most loan officers think they have an activity problem. They don’t. They have an identity problem. In this episode, Steve unpacks one of the most important concepts behind building a predictable business: Be. Do.…