483. You’re Losing the Deal on the First Call (Here’s Why)

Take the free Predictable Income Map quiz at predictableproducer.com/quiz . Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. Most loan officers think they’re losing deals to rate. They’re not. 79% of buyers choose the first lender they talk to … which means if you’re losing, it likely happened on the first call. In this episode, Steve…