# ppc (podcasts) — RSS Amplifier Recent posts from the 2 feeds in the RSS Amplifier directory that cover ppc. Page: Feed: --- ## [The Click Brief Podcast: July 2026](https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-july-2026-_eXnLEsQ) _2026-08-18 · info@granularmarketing.com (Jeremy Packee, Emily Anderson) · Getting Granular_ Episode Highlights Biggest Platform Shift Google is beginning to move Local Services Ads into Google Ads as specialized Performance Max campaigns. While bringing everything into one platform should make management easier, advertisers will lose some control, including manual bidding and service-level target CPA settings. Historical performance reports also won’t transfer, making it important to… [Listen](https://cdn.simplecast.com/media/audio/transcoded/c1255715-3f0f-411e-889d-1fcd1fa4ead3/2fe77a99-71dd-4758-85d0-555e2902e8be/episodes/audio/group/4bd328b2-213f-4551-bfa1-90999febdfd6/group-item/dcec8227-93f4-4db4-86d5-63678cd7d751/128_default_tc.mp3?aid=rss_feed&feed=HDrqPEqj) ## [PPC Origins - Noah Hardy](https://getting-granular.simplecast.com/episodes/ppc-origins-noah-hardy-MupCJZPB) _2026-08-13 · info@granularmarketing.com (Granular, Chris Cesar, Noah Hardy) · Getting Granular_ Introduction (00:23): Host Chris Cesar welcomes listeners back to Getting Granular for the 50th episode of the podcast and introduces Noah Hardy, one of Granular’s newest team members. Noah shares a bit about himself, including his nearly decade-long career in digital marketing, love of travel, video games, cooking, and life in Grafton, Wisconsin. Getting an Early Start in Digital Marketing… [Listen](https://cdn.simplecast.com/media/audio/transcoded/c1255715-3f0f-411e-889d-1fcd1fa4ead3/2fe77a99-71dd-4758-85d0-555e2902e8be/episodes/audio/group/b57db7be-37b1-4f47-a382-e2c39730f996/group-item/2117d4e0-2a74-46f2-a3e1-4c8c251f67b3/128_default_tc.mp3?aid=rss_feed&feed=HDrqPEqj) ## [Ginny Marvin on PPC Mistakes, Leadership & Trust](https://podcasters.spotify.com/pod/show/ppclive/episodes/Ginny-Marvin-on-PPC-Mistakes--Leadership--Trust-e3naj48) _2026-08-12 · Anu Adegbola · PPC Live The Podcast - The F\*ck ups that led to Triumphs_ In this episode, Ginny Marvin shares her extensive experience in digital marketing, insights on Google Ads updates, and practical advice on managing mistakes and international client relationships. Key Topics: Ginny Marvin's career journey and experience in digital marketingInsights on Google Ads updates and best practices Strategies for managing mistakes and rebuilding client trustTips for… [Listen](https://anchor.fm/s/686a3fc/podcast/play/124127816/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-12%2F429711977-44100-2-3a958f1d75372.mp3) ## [The £10,000 Google Ads Mistake ft Scott Carruthers](https://podcasters.spotify.com/pod/show/ppclive/episodes/The-10-000-Google-Ads-Mistake-ft-Scott-Carruthers-e3n14aj) _2026-08-05 · Anu Adegbola · PPC Live The Podcast - The F\*ck ups that led to Triumphs_ In this episode, Scott shares his extensive experience in paid search, discusses common mistakes in Google Ads management, and offers practical advice on avoiding costly errors. Tune in to learn how to optimize your campaigns and leverage AI responsibly. Key Topics: Common Google Ads mistakes and how to avoid them The importance of proper conversion tracking and setup Using AI and automation… [Listen](https://anchor.fm/s/686a3fc/podcast/play/123817747/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-5%2F429284929-44100-2-6360e4e2e5ed4.mp3) ## [Why "Best Practice" Cost My Client 40% of Their Revenue ft Ana Kostic](https://podcasters.spotify.com/pod/show/ppclive/episodes/Why-Best-Practice-Cost-My-Client-40-of-Their-Revenue-ft-Ana-Kostic-e3mm71u) _2026-07-29 · Anu Adegbola · PPC Live The Podcast - The F\*ck ups that led to Triumphs_ In this episode, Ana Kostic shares her journey in PPC, a major mistake involving account restructuring, and lessons learned about business stability and AI in advertising. key topics Account restructuring and its impact on performance The importance of understanding business metrics in PPC Effective communication with clients during crises Using AI responsibly in digital marketing Lessons learned… [Listen](https://anchor.fm/s/686a3fc/podcast/play/123460094/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-29%2F428804915-44100-2-dcac85c7d5554.mp3) ## [PPC Origins - Connor Lom](https://getting-granular.simplecast.com/episodes/ppc-origins-connor-lom-pmk89Ww2) _2026-07-20 · info@granularmarketing.com (Granular, Chris Cesar, Connor Lom) · Getting Granular_ Introduction (00:12): Host Chris Cesar welcomes listeners back to Getting Granular and introduces Paid Media Analyst Connor Lom, Granular's youngest hire and a graduate of the company's mentorship program. Connor shares a bit about himself, including his love of music, marathon training, and community service. From College to Paid Media (07:15): Connor explains how he discovered Granular through a… [Listen](https://cdn.simplecast.com/media/audio/transcoded/c1255715-3f0f-411e-889d-1fcd1fa4ead3/2fe77a99-71dd-4758-85d0-555e2902e8be/episodes/audio/group/9ca223bd-08c5-4055-ab9b-4477366f0b35/group-item/6c97cbef-8722-45cd-97d9-9ecd12c35586/128_default_tc.mp3?aid=rss_feed&feed=HDrqPEqj) ## [The £50 Ad That Cost £1,000 ft. Heather Robinson](https://podcasters.spotify.com/pod/show/ppclive/episodes/The-50-Ad-That-Cost-1-000-ft--Heather-Robinson-e3m4tr1) _2026-07-15 · Anu Adegbola · PPC Live The Podcast - The F\*ck ups that led to Triumphs_ In this episode, Heather Robinson, a seasoned Google Ads specialist, shares her journey into freelancing, the importance of community, and valuable lessons from her biggest F ups in PPC. Discover practical advice on avoiding common mistakes, the role of honesty with clients, and how testing and transparency can build trust and success. Key Topics: Heather Robinson's freelancing journey since 2012… [Listen](https://anchor.fm/s/686a3fc/podcast/play/122893601/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-15%2F428037455-44100-2-6c99c264543e6.mp3) ## [The Click Brief Podcast: June 2026](https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-june-2026-RQKFZ4dL) _2026-07-13 · info@granularmarketing.com (Emily Anderson, Granular, Jeremy Packee) · Getting Granular_ Jeremy Packee and Emily Anderson break down June's biggest paid media updates, including Google's AI Max delay, new Smart Bidding controls, OpenAI's expanding advertising platform, and Meta's latest AI creative tools. They also discuss Reddit's growing role in product discovery, new Google Analytics reporting features, and what these changes mean for advertisers navigating an increasingly… [Listen](https://cdn.simplecast.com/media/audio/transcoded/c1255715-3f0f-411e-889d-1fcd1fa4ead3/2fe77a99-71dd-4758-85d0-555e2902e8be/episodes/audio/group/1304aa4e-1ef7-42c6-9d11-bfcfce382015/group-item/119c58d2-fde7-46aa-a47e-de91e1fa892e/128_default_tc.mp3?aid=rss_feed&feed=HDrqPEqj) ## [PPC Origins - Chris Geracie](https://getting-granular.simplecast.com/episodes/ppc-origins-chris-geracie-VfZYhxE4) _2026-07-09 · info@granularmarketing.com (Granular, Chris Cesar, Chris Geracie) · Getting Granular_ Introduction (00:01): Host Chris Cesar welcomes listeners back to Getting Granular and introduces fellow Granular team member Chris Gerasi, joking about having yet another Chris on the team. Meet Chris Gerasi (01:47): Chris shares his background growing up in Dallas, Texas, why he chose to move to Milwaukee, and how his passions for music, home brewing, and building community made Wisconsin feel… [Listen](https://cdn.simplecast.com/media/audio/transcoded/c1255715-3f0f-411e-889d-1fcd1fa4ead3/2fe77a99-71dd-4758-85d0-555e2902e8be/episodes/audio/group/1be65cfc-049f-4400-8e40-ae2f99de874c/group-item/45f9b928-6259-47fa-b5fa-cb11d79f1c66/128_default_tc.mp3?aid=rss_feed&feed=HDrqPEqj) ## [The Annoying Cost of Ignoring Meta’s Default Settings ft. Boluwa Olojo](https://podcasters.spotify.com/pod/show/ppclive/episodes/The-Annoying-Cost-of-Ignoring-Metas-Default-Settings-ft--Boluwa-Olojo-e3lhr12) _2026-07-01 · Anu Adegbola · PPC Live The Podcast - The F\*ck ups that led to Triumphs_ summary In this episode, Boluwa Olojo shares valuable lessons from her experiences in paid media, including a recent Meta ad mishap, and discusses how to effectively use AI in marketing. She emphasizes the importance of accountability, continuous checking, and the need for expertise in leveraging AI tools. key topics Meta ad mistakes and how to fix them Using AI responsibly in marketing Importance… [Listen](https://anchor.fm/s/686a3fc/podcast/play/122268130/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-1%2F427199378-44100-2-7b48062749fa9.mp3) ## [Ship software peacefully (Sponsored)](https://crawlproof.com/a/Ts8s5NhzRlFI) _2026-07-01 · **Sponsored**_ Connect your repo and deploy instantly — Railway handles config, scaling, and monitoring. ## [The Leads Were There… So What Went Wrong? ft Danny Gavin](https://podcasters.spotify.com/pod/show/ppclive/episodes/The-Leads-Were-There-So-What-Went-Wrong--ft-Danny-Gavin-e3fuubm) _2026-06-24 · Anu Adegbola · PPC Live The Podcast - The F\*ck ups that led to Triumphs_ In this engaging interview, digital marketing expert Danny Gavin shares valuable insights on PPC, lead generation, handling mistakes, and the evolving role of AI in marketing. Discover practical lessons from real-world experiences, including how honesty, communication, and technology checks can save campaigns and client relationships. Takeaways Honesty and transparency are crucial when addressing… [Listen](https://anchor.fm/s/686a3fc/podcast/play/116406070/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-24%2F426758414-44100-2-b208cef2cb4cf.mp3) ## [The Client That Made Me Quit Google Ads (For Years) ft Laura I. Abreu](https://podcasters.spotify.com/pod/show/ppclive/episodes/The-Client-That-Made-Me-Quit-Google-Ads-For-Years-ft-Laura-I--Abreu-e3kubpp) _2026-06-17 · Anu Adegbola · PPC Live The Podcast - The F\*ck ups that led to Triumphs_ In this episode, Laura Abreu shares her journey through the challenges of digital marketing, including a costly client mistake, and offers valuable lessons on client selection, honesty, and leveraging AI in marketing. Key topics The importance of market testing before launching campaigns Lessons learned from a failed e-commerce client The significance of honesty and transparency with clients How… [Listen](https://anchor.fm/s/686a3fc/podcast/play/121629945/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-17%2F426343788-44100-2-3a5427723307c.mp3) ## [The Click Brief Podcast: May 2026](https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-may-2026-3JT1itmI) _2026-06-16 · info@granularmarketing.com (Granular, Emily Anderson, Jeremy Packee) · Getting Granular_ Jeremy Packee and Emily Anderson break down the biggest paid media story of the year so far: Google Marketing Live 2026. The episode explores Google's vision for an AI-powered future, including major updates to AI Mode, AI Max, Demand Gen, Merchant Center, measurement, creative workflows, and agentic commerce. The hosts discuss how search is becoming more conversational, why first-party data is… [Listen](https://cdn.simplecast.com/media/audio/transcoded/c1255715-3f0f-411e-889d-1fcd1fa4ead3/2fe77a99-71dd-4758-85d0-555e2902e8be/episodes/audio/group/e63864af-41fe-4021-af20-94c4ee340910/group-item/5536972f-8cf6-4919-9cec-4c2f47a16f15/128_default_tc.mp3?aid=rss_feed&feed=HDrqPEqj) ## [The €30K Underspend That Broke Client Trust ft. Simran Harichand](https://podcasters.spotify.com/pod/show/ppclive/episodes/The-30K-Underspend-That-Broke-Client-Trust-ft--Simran-Harichand-e3kkhhi) _2026-06-10 · Anu Adegbola · PPC Live The Podcast - The F\*ck ups that led to Triumphs_ Explore how transparency and accountability can transform PPC campaigns and client relationships. Simran Harichand shares lessons from her experiences, including a major underspend mistake that ultimately strengthened client trust. Main Topics: Accountability and transparency in PPC Rebuilding client trust after budget overspend Foundational best practices in PPC Ethical and effective use of AI… [Listen](https://anchor.fm/s/686a3fc/podcast/play/121308146/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-10%2F425913539-44100-2-e0f231f60fd64.mp3) ## [The Click Brief Podcast: April 2026](https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-april-2026-j32DYrOc) _2026-06-10 · info@granularmarketing.com (Jeremey Packee, Emily Anderson, Granular) · Getting Granular_ Jeremy Packee and Emily Anderson break down April’s biggest paid media updates, including Google’s aggressive AI Max expansion across Search and Shopping campaigns, Microsoft launching AI Max for Search, and OpenAI officially entering the ad platform space with self-serve ChatGPT ads and CPC bidding. They also discuss Google’s new AI-powered qualified call lead tracking, Meta opening AI connectors… [Listen](https://cdn.simplecast.com/media/audio/transcoded/c1255715-3f0f-411e-889d-1fcd1fa4ead3/2fe77a99-71dd-4758-85d0-555e2902e8be/episodes/audio/group/36a4137a-4afa-46d2-b5f0-353edbf7a748/group-item/66cec9d7-ab16-4849-9872-3e81de48db79/128_default_tc.mp3?aid=rss_feed&feed=HDrqPEqj) ## [EP367 - The Cost of Doing Everything Yourself ft. Teo Yordanov](https://podcasters.spotify.com/pod/show/ppclive/episodes/EP367---The-Cost-of-Doing-Everything-Yourself-ft--Teo-Yordanov-e3ka3ib) _2026-06-03 · Anu Adegbola · PPC Live The Podcast - The F\*ck ups that led to Triumphs_ Summary In this engaging interview, Teo Yordanov shares personal stories, industry insights, and practical advice on avoiding burnout, effective team management, and leveraging AI in performance marketing. Discover how to balance work and life, prevent common mistakes, and stay proactive in your marketing career. Key topics Burnout signs and prevention Team delegation and leadership Using AI… [Listen](https://anchor.fm/s/686a3fc/podcast/play/120966155/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-3%2F425456784-44100-2-341aa494b851e.mp3) ## [EP366 - Year 1 compilation ft. Nils Rooijmans, Amy Hebdon, Matt Shenton, Heidi Sturrock, Andrea Cruz, Boris Beceric, Anthony Higman & Elisabetta Nicoli](https://podcasters.spotify.com/pod/show/ppclive/episodes/EP366---Year-1-compilation-ft--Nils-Rooijmans--Amy-Hebdon--Matt-Shenton--Heidi-Sturrock--Andrea-Cruz--Boris-Beceric--Anthony-Higman--Elisabetta-Nicoli-e3k0rrb) _2026-05-28 · Anu Adegbola · PPC Live The Podcast - The F\*ck ups that led to Triumphs_ A Compilation of some of the best F\*ck up stories shared by 8 experts in the past year. PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Join us on ⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠ [Listen](https://anchor.fm/s/686a3fc/podcast/play/120663339/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-28%2F425051748-44100-2-78394c379ee51.mp3) ## [The Click Brief Podcast: March 2026](https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-march-2026-rM7dkKG4) _2026-04-15 · info@granularmarketing.com (Granular, Emily Anderson, Jeremy Packee) · Getting Granular_ Jeremy Packee and Emily Anderson break down March’s biggest paid media updates, including OpenAI’s shift away from experimental tools like Sora and Meta’s continued push into AI-powered campaign management with Manus. They also explore Google’s expanding Performance Max capabilities, new cross-channel budgeting tools in Google Analytics, and Apple’s long-awaited move into ads within Apple Maps.… [Listen](https://cdn.simplecast.com/media/audio/transcoded/c1255715-3f0f-411e-889d-1fcd1fa4ead3/2fe77a99-71dd-4758-85d0-555e2902e8be/episodes/audio/group/148851be-1a5b-4311-b419-22f2e5b71d9a/group-item/ff889bff-a6f1-4ea6-9ff3-ee354a0239ef/128_default_tc.mp3?aid=rss_feed&feed=HDrqPEqj) ## [The Click Brief Podcast: February 2026](https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-february-2026-xUFVyHFp) _2026-03-16 · info@granularmarketing.com (Granular, Jeremy Packee, Emily Anderson) · Getting Granular_ Episode Notes Meta Embeds Manus AI Into Ads Manager Meta has begun embedding its Manus AI assistant directly into Ads Manager, allowing advertisers to analyze campaign performance conversationally within the platform. While early tests show potential, the hosts caution that advertisers should treat these tools as assistants rather than autonomous strategists. Jeremy Packee and Emily Anderson break… [Listen](https://cdn.simplecast.com/media/audio/transcoded/c1255715-3f0f-411e-889d-1fcd1fa4ead3/2fe77a99-71dd-4758-85d0-555e2902e8be/episodes/audio/group/38fa6691-370f-4078-aacd-df667410f3bb/group-item/d2b93511-e4da-4efd-aa71-d67b3bd25d96/128_default_tc.mp3?aid=rss_feed&feed=HDrqPEqj) ## [Sync bookmarks across every browser (Sponsored)](https://crawlproof.com/a/fQFzbwIEiQjc) _2026-03-16 · **Sponsored**_ Two-way sync across Chrome, Firefox and Safari; built-in ad and tracker blocker. ## [The Click Brief Podcast: January 2026](https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-january-2026-xBVm2hRu) _2026-02-16 · info@granularmarketing.com (Granular, Emily Anderson, Jeremy Packee) · Getting Granular_ Episode Notes OpenAI Tests Ads in ChatGPT Ads rolling out to Free and Go users in the U.S. ~$60 CPM chatter for high-intent queries Strict privacy guardrails emphasized Relevancy and user trust will determine long-term viability TikTok Smart Plus + Platform Updates Smart Plus automation reduces manual setup TikTok One centralizes creator tools and production Pulse Suite expands premium adjacency… [Listen](https://cdn.simplecast.com/audio/2fe77a99-71dd-4758-85d0-555e2902e8be/episodes/fb24bd3b-1e28-4841-9a32-0482be722910/audio/389dbc64-60d7-4c38-affd-3cff2c957937/default_tc.mp3?aid=rss_feed&feed=HDrqPEqj)