The Content Resonance Framework: Beyond Engagement Metrics

I&rsquo;ve watched more than one team celebrate a content report like it was a victory parade. Spoiler: The pipeline didn&rsquo;t get the memo. Traffic up. Time on page up. Engagement up. &ldquo;Our SEO is really working.&rdquo; Meanwhile, the pipeline is flat. Sales is still explaining the same thing on every call. Support is still answering the same questions. Product adoption looks like a sad…