Podcast ads vs memberships: Compare revenue per listener

A podcast with 1,000 downloads per episode can gross $100-$200 a month from a couple of weekly $25 CPM ad slots. The same show can gross $200, $300, or $500 a month from a $10 membership if 2%, 3%, or 5% of its 1,000 regular listeners pay. This quick comparison makes memberships look better if...