Terminal S Brands

Phonetically, the best brand names may be two syllables with a long “ E” sound at the end (Sony, Ghostly). It’s probably no coincidence that this is also the structure many longer names take when shortened into nicknames. But, my close second to that group is a Terminal S brand. A few of these started out as founder / family names, with the apostrophe eroding over the years. Many are simply words…