#408 – How Stan Markuze refused the me-too game and made buying a no-brainer

A story about choosing the one thing no competitor would copy. This episode is for sales-led SaaS founders stuck in a crowded category, wondering how to escape the price-and-features war In a crowded category, most founders just try to win it. Stan Markuze, CEO of Balance, did something else. Five companies in, with two auto-tech exits and a decade in real estate, he'd seen what a price war looks…