How One Image Change Increased Signups by 8% (The Promised Land Effect)

Most signup pages try to convince users with emotional imagery and persuasive copy. But what if the secret to higher conversions is actually showing people less—not more? In this episode clip, Will Royal, founder and CEO of Promo Tix, reveals how one counterintuitive design change led to an 8% increase in signups. He shares the psychology behind "The Promised Land Effect" and explains why a…