# playbook series (blogs) — RSS Amplifier Recent posts from the 2 feeds in the RSS Amplifier directory that cover playbook series. Page: Feed: --- ## [78 Essential Reads for Building a Portfolio Career: Learn, Grow, Monetize (In That Order)](https://learngrowmonetize.substack.com/p/78-essential-reads-for-building-a) _2026-08-20 · Katharine Gallagher · Learn Grow Monetize_ A curated Substack guide for turning your skills and expertise into visibility, opportunities, and multiple income streams. ## [Ellie Krasne: From Tech Data Teams to Advising Policy and Building Her Own Firm Based in Paris✨The Career Pivot Playbooks Series](https://learngrowmonetize.substack.com/p/ellie-krasne-from-ellie-is-based-in-paris) _2026-08-19 · Katharine Gallagher · Learn Grow Monetize_ From managing data teams and 200-event years in D.C. to running Krasne Strategies from Paris, on her own terms. ## [The Search Query Is Changing. Measurement Hasn’t Caught Up.](https://adtechshelley.substack.com/p/the-search-query-is-changing-measurement) _2026-08-18 · AdTech Shelley · I came from AdTech. Someone had to._ Search used to offer a straightforward trade. ## [AI Has Created Two Types of Professionals: Which One Will You Become?](https://learngrowmonetize.substack.com/p/ai-has-created-two-types-of-professionals) _2026-08-17 · Katharine Gallagher · Learn Grow Monetize_ What if the biggest career advantage in the AI era isn't learning AI at all—but changing how you own your expertise? ## [Stop Searching for Your Niche. Uncover Your Marketable Angle Hiding in Plain Sight](https://learngrowmonetize.substack.com/p/your-niche-easily-discovered) _2026-08-13 · Katharine Gallagher · Learn Grow Monetize_ Stop searching for the perfect niche. The better answer may already be sitting inside the career, experience, judgment, and problems you’ve spent years learning to solve. ## [Gail K. - The Old Black Lady Chronicles: From a Law Firm Accountant to Helping Women Over 50 Make Their Next 20 Years Their Best Yet✨ The Career Pivot Playbooks Series](https://learngrowmonetize.substack.com/p/gail-k-the-old-black-lady-chronicles) _2026-08-12 · Katharine Gallagher · Learn Grow Monetize_ Inside the coach, writer, and Substack teacher who has re-invented her life and is helping others do the same. ## [The Portable Expertise Advantage: Why Experienced Professionals Are Building Income That Travels](https://learngrowmonetize.substack.com/p/how-to-stop-your-career-depending-on-one-employer) _2026-08-10 · Katharine Gallagher · Learn Grow Monetize_ Explore how experienced professionals are transforming career experience into portable expertise, new opportunities, and income streams beyond their salary. ## [Nobody Pays for Knowledge. They Pay for This.](https://learngrowmonetize.substack.com/p/find-your-micro-offer) _2026-08-06 · Katharine Gallagher · Learn Grow Monetize_ Find the micro offer you're already doing for someone else's business. ## [Heather Baker from PR Agency Founder to £14M CEO to AI & Lead Gen Strategist: Humans in the Loop✨The Career Pivot Playbooks Series](https://learngrowmonetize.substack.com/p/heather-baker-humans-in-the-loop) _2026-08-05 · Katharine Gallagher · Learn Grow Monetize_ From agency exits to AI education: what she learned about growth, leads, and building in uncertain times. ## [Do You Have to Be a Substack Guru to Earn Big on Substack? Spoiler: No](https://learngrowmonetize.substack.com/p/do-you-have-to-be-a-substack-guru) _2026-08-03 · Katharine Gallagher · Learn Grow Monetize_ A deep dive into the professionals using Substack to out-earn their salaries... and the seven Expertise Visibility Pathways behind their success. ## [Crush Every Threat in Real Time (Sponsored)](https://crawlproof.com/a/XDP9BphaueU3) _2026-08-03 · **Sponsored**_ One agent for real-time detection, exposure tracking, and active defense. ## [The Portfolio Career Curriculum: The Career Education We Were Never Given](https://learngrowmonetize.substack.com/p/the-portfolio-career-curriculum) _2026-07-30 · Katharine Gallagher · Learn Grow Monetize_ How to turn your expertise into income, build career resilience, and create options beyond one employer. ## [Great Creative! Shame the Buyer was a Bot.](https://adtechshelley.substack.com/p/great-creative-shame-the-buyer-was) _2026-07-29 · AdTech Shelley · I came from AdTech. Someone had to._ Marketing has spent decades learning how to persuade people ... but now the buyer may not be an actual person. ## [Jodie from I'm Just a Woman: She Stopped Waiting for Permission and Built a 3.9K+ Subscriber Substack Instead✨The Career Pivot Playbooks Series](https://learngrowmonetize.substack.com/p/jodie-from-im-just-a-woman) _2026-07-29 · Katharine Gallagher · Learn Grow Monetize_ Jodie, creator of I'm Just a Woman, on turning self-doubt into a thriving community for women, publishing two books, and why the smallest voice telling you to "just go for it" can change your life. ## [New Things Have Come to Light. Your new Campaign doesn't have an AI Problem.](https://adtechshelley.substack.com/p/new-things-have-come-to-light-your) _2026-07-23 · AdTech Shelley · I came from AdTech. Someone had to._ It has a Math Problem ## [AI Didn’t Eliminate Ad Work. It Created 600 More Things to Check.](https://adtechshelley.substack.com/p/ai-didnt-eliminate-ad-work-it-created) _2026-07-20 · AdTech Shelley · I came from AdTech. Someone had to._ AI was supposed to eliminate all the tedious shit in advertising. ## [The House Always Wins: How Google Rebranded Corporate Extortion as "Efficiency"](https://adtechshelley.substack.com/p/the-house-always-wins-how-google) _2026-07-16 · AdTech Shelley · I came from AdTech. Someone had to._ It’s been a beautiful summer for corporate cognitive dissonance. ## [The Programmatic Wake](https://adtechshelley.substack.com/p/the-programmatic-wake) _2026-05-06 · AdTech Shelley · I came from AdTech. Someone had to._ A Eulogy for the "Spray and Pray" Era ## [Headline: The Two Faces of AI: Brilliant Consultant, Terrible Employee](https://adtechshelley.substack.com/p/headline-the-two-faces-of-ai-brilliant) _2026-01-30 · AdTech Shelley · I came from AdTech. Someone had to._ Why I trust the machine to write the strategy, but I won’t let it drive the bus. ## [The AI Divide: MarTech Built a Tesla, Ad Tech Built a Black Box](https://adtechshelley.substack.com/p/the-ai-divide-martech-built-a-tesla) _2025-10-26 · AdTech Shelley · I came from AdTech. Someone had to._ The Two AIs: Why MarTech is Building the Future While Ad Tech Is Still Pinging Your Grandma’s Desktop ## [AdTech's Pricey Gamble](https://adtechshelley.substack.com/p/adtechs-most-expensive-gamble) _2025-09-25 · AdTech Shelley · I came from AdTech. Someone had to._ Why AI is AdTech's Most Expensive Distraction ## [Brisk AI News Briefings (Sponsored)](https://crawlproof.com/a/3yzB1g5p1y2g) _2025-09-25 · **Sponsored**_ Read AI summaries and listen to audio briefings for top stories. ## [The Precision Playbook Series: Extinguishing Your Ad Spend Bonfire](https://adtechshelley.substack.com/p/the-precision-playbook-series-extinguishing) _2025-09-23 · AdTech Shelley · I came from AdTech. Someone had to._ Stop Burning Ads Like It’s a Bonfire ## [The Great Programmatic Paradox](https://adtechshelley.substack.com/p/the-great-programmatic-paradox) _2025-09-15 · AdTech Shelley · I came from AdTech. Someone had to._ Why We Still Buy Crap ## [The Precision Playbook Series: Escaping the Win Rate Illusion](https://adtechshelley.substack.com/p/the-precision-playbook-series) _2025-09-08 · AdTech Shelley · I came from AdTech. Someone had to._ The Win Rate Illusion: Is a High Win Rate a Sign of Success or a Trap? ## [The Sinner Playbook](https://adtechshelley.substack.com/p/the-sinner-playbook) _2025-09-04 · AdTech Shelley · I came from AdTech. Someone had to._ What Ad Tech Can Learn from a US Open Masterclass in First Party Power ## [The Precision Playbook Series: A/B Testing Your Way to Profit](https://adtechshelley.substack.com/p/the-precision-playbook) _2025-09-02 · AdTech Shelley · I came from AdTech. Someone had to._ Win in the Amazon DSP. Is your investment working or are you overpaying for traffic? ## [An announcement from a remote, sandy office](https://adtechshelley.substack.com/p/an-announcement-from-a-remote-sandy) _2025-08-27 · AdTech Shelley · I came from AdTech. Someone had to._ A few changes, and no, I'm not selling out. (yet.) ## [Algorithmically Enhanced Absurdity: How AI is Systematically Amplifying Programmatic Waste](https://adtechshelley.substack.com/p/algorithmically-enhanced-absurdity) _2025-08-23 · AdTech Shelley · I came from AdTech. Someone had to._ Because what the digital ad space really needed was a faster, smarter way to burn money on bot traffic and MFA sites. ## [The Unlikely Romance](https://adtechshelley.substack.com/p/the-unlikely-romance) _2025-08-22 · AdTech Shelley · I came from AdTech. Someone had to._ Macy's is letting its biggest rival manage its ad platform, proving that when the numbers are right, even the fiercest competitors are willing to share a bed ... and maybe some data. ## [The AdTech Dating Scene's Latest Saga - Walmart's Open Relationship: The Trade Desk Gets The "It's Not You, It's the DSPs" Talk](https://adtechshelley.substack.com/p/the-adtech-dating-scenes-latest-saga) _2025-08-21 · AdTech Shelley · I came from AdTech. Someone had to._ The Retail Media dating scene just got complicated. Walmart's exploring new partners, leaving marketers to navigate the fallout and find their new match. ## [Yahoo's DSP: The Ad Tech Secret Sauce No One's Talking About](https://adtechshelley.substack.com/p/yahoos-dsp-the-ad-tech-secret-sauce) _2025-08-20 · AdTech Shelley · I came from AdTech. Someone had to._ The AdTech world is evolving, and Yahoo's DSP is quietly emerging as a key player. Learn how leveraging first-party data from retail giants is unlocking targeting precision and ROI. ## [Watch chovy live code (Sponsored)](https://crawlproof.com/a/axk7bHQWeS8i) _2025-08-20 · **Sponsored**_ Join Mosh Coding streams with collaborative screen sharing and remote control, open source. ## [The Trade Desk vs. Amazon: It's Not a Funeral, It's an Afterparty](https://adtechshelley.substack.com/p/the-trade-desk-vs-amazon-its-not) _2025-08-12 · AdTech Shelley · I came from AdTech. Someone had to._ How competition is forcing every player to sharpen their edge—and why that's a win for everyone. ## [The Return of the AdTech Bard](https://adtechshelley.substack.com/p/the-return-of-the-adtech-bard) _2025-08-11 · AdTech Shelley · I came from AdTech. Someone had to._ Hello, old friends (and a few new ones, I hope).