How One Gig Became a Music Direction Company | Nate Day & Mat Landry

Nate Day and Mat Landry got hired on the same artist in 2021. Neither was a playback engineer. One of them had to become one — and that accident became Eights Creative, a Toronto company now doing music direction and playback systems for artists around the world. We talk about the path a lot of you are already on: you play an instrument, somebody asks if you can "do playback," and suddenly you're…