From Clicks to Conversions: Architecting Shopping Conversion Candidate Generation at Pinterest

Authors: Richard Huang | Machine Learning Engineer II; Yu Liu | Senior Machine Learning Engineer; Ziwei Guo | Senior Machine Learning Engineer; Andy Mao | Staff Machine Learning Engineer; Supeng Ge | Sr. Staff Machine Learning Engineer Introduction At Pinterest, conversion ads are crucial for matching users with products they are likely to purchase, boosting value for both users and advertisers¹.…