Enhancing Ad Relevance: Integrating Real-Time Context into Sequential Recommender Models

Huiqin Xin | Machine Learning Engineer II, Ads Vertical Modeling; Lakshmi Manoharan | Senior Machine Learning Engineer, Ads Vertical Modeling; Karthik Jayasurya | Staff Machine Learning Engineer, Ads Signals; Ziwei Guo | Senior Machine Learning Engineer, Ads Vertical Modeling; Alina Liviniuk | Machine Learning Engineer II, Ads Vertical Modeling Motivation: The Need for Real-Time Context In a…