CMOs Don't Have an Influence Problem. They Have an Operating System Problem.

A new Lippincott study says only 28% of CMOs feel they have real influence in their organization—and your CEO has probably already seen it. Most people blame short-term thinking, but Gini Dietrich argues that the real problem is structural. CMOs are managing a pile of channels rather than running a system. You'll learn why the brand-versus-performance debate is a trap, why dumping budget into AI…