Livestreamers face headwinds as boom times fade

Former actors turned livestreamers struggle in a crowded, regulated market. By Coco Zhou Cindy Sun* quit acting for full-time e-commerce live streaming in 2019 after COVID-19 stopped mainland China’s TV drama production and left her out of work. She used to be busy for three months a year, only filming one drama, but now she […] The post Livestreamers face headwinds as boom times fade appeared…