People Don't Care What You Do, They Care Why You Do It

&#x201C;Do you mind if I tweak the slide deck of our All Hands: Reorg Edition slightly?&#x201D; &#x201C;Sure, go ahead.&#x201D; 30 minutes later. &#x201C;Err... Zef , what did you do?&#x201D; People don&#x2019;t care what you do, they care why you do it. 15 years