# paid social (audio feeds) — RSS Amplifier Recent posts from the 2 feeds in the RSS Amplifier directory that cover paid social. Page: Feed: --- ## B2B Paid Social has to earn it's keep. _2026-06-04 · Serious Social from immediate future_ In this episode of the Immediate Future podcast, Tom Platt is joined by Immediate Future Managing Director Colin Jacobs to explore why B2B paid social is facing more scrutiny than ever before and what marketers need to do to prove its value. As budgets tighten and leadership teams demand clearer evidence of commercial impact, many B2B marketers are finding themselves under pressure to demonstrate… [Listen](https://www.buzzsprout.com/963460/episodes/19292590-b2b-paid-social-has-to-earn-it-s-keep.mp3) ## [Growth Fundamentals: 6 Actions to Prevent Wasting Money with SEM](https://alexweinstein.substack.com/p/prevent-wasting-money-on-sem-6-actions-growth-fundamentals) _2024-11-19 · Alex Weinstein · Profitable Growth_ Incentive misalignments make it easy to waste lots of money on SEM - while being convinced of how great your paid search program is. ## [Growth Fundamentals: 4 Reasons Why Your eCom Conversion Rate Isn’t Great](https://alexweinstein.substack.com/p/4-reasons-why-your-ecom-conversion) _2024-11-05 · Alex Weinstein · Profitable Growth_ A piece of the profitable growth puzzle is “what happens to customers once they land on your site?” Your advertising efficiency depends on getting this right. ## [Growth Fundamentals: 5 Steps to Improve Your Paid Social ROI](https://alexweinstein.substack.com/p/growth-fundamentals-paid-social) _2024-10-24 · Alex Weinstein · Profitable Growth_ Paid Social (Facebook/Instagram) can be surprisingly complex. Let's examine some gotchas that cost otherwise extremely successful businesses millions.