Just Go Create Something: Mike Guillory on Authenticity, Consistency, and Finding Your Lane in Sneaker Content

Mike Guillory has been doing this longer than most people realize... and probably better than he gives himself credit for. He's the host of Coffee Time Kicks on YouTube, a co-host on the Sneaker History podcast, and one of the most thoughtful voices in sneaker content. He's not chasing the hype releases, he's not doing "transaction videos," and he's definitely not interested in making content he…