90. Building Power Brands in Modern Optometry with Eugene Shatsman

In this episode of Nerdy Optometrist, I sit down with Eugene Shatsman, Managing Partner of National Strategic Group (NSG), to talk about what it truly takes to build a thriving, future-ready optometry practice. With over 17 years of experience, Eugene is known for combining business strategy, consumer behavior research, and data-driven marketing to help practices grow smarter, not just bigger.…