TTABlog Test: Is "ROUNDS" Merely Descriptive of Cigars?

The USPTO refused to register the proposed mark ROUNDS , finding it to be merely descriptive of "cigars" under Section 2(e)(1). Applicant Kretek argued that the Board should ignore Kretek's registration for CUBAN ROUNDS, in which it relied on Section 2(f) with regard to the word ROUNDS, and further contended that ROUNDS is a double entendre. No cigar, said the Board. In re Kretek International,…