Episode 050: Maxim Voronov

What makes one product seem more authentic than another? In this episode of Podcast or Perish , I talk with Prof. Maxim Voronov , Professor of Sustainability and Organization Studies at the Schulich School of Business, York University. Drawing on his paper “Distilling Authenticity: Materiality and Narratives in Canadian Distilleries’ Authenticity Work,” we discuss how industries craft credibility…