# ooh (news sources) — RSS Amplifier

Recent posts from the 2 feeds in the RSS Amplifier directory that cover ooh.

Page: <https://rssamplifier.com/topics/ooh/news>  
Feed: <https://rssamplifier.com/topics/ooh/news.md>

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## [Meet the afaqs! Digital Evangelists' League class of 2026](https://www.afaqs.com/afaqs-live-events/conferences/meet-the-afaqs-digital-evangelists-league-class-of-2026-12404962)

_2026-08-22 · afaqs! news bureau · afaqs! : Latest Posts_

The second edition of the afaqs! Digital Evangelists' League (aDEL) took centre stage on August 21, 2026, in Mumbai , bringing together professionals who have played a meaningful role in advancing digital advertising and marketing in India. As digital has evolved from an emerging medium into an essential part of the marketing ecosystem, the professionals behind that transformation have become…

## [adidas Originals marks Connaught Place debut with local activations](https://www.afaqs.com/news/ooh/adidas-originals-marks-connaught-place-debut-with-local-activations-12407328)

_2026-08-21 · afaqs! news bureau · afaqs! : Latest Posts_

Ahead of the opening of its new Connaught Place store, adidas Originals is celebrating some of the neighbourhood's long-standing establishments through a series of experiential activations. The initiative brings the brand together with establishments including Nizam's, Nirula's, Gillu Florist, Mahatta & Co. and Radio & Gramophone House, highlighting their association with Connaught Place and its…

## [BT India@100 focuses on India’s manufacturing sector](https://www.afaqs.com/companies/bt-india100-focuses-on-indias-manufacturing-sector-12406213)

_2026-08-21 · afaqs! Content Team · afaqs! : Latest Posts_

Business Today India@100 returns with its latest edition focused on India's manufacturing sector, bringing together policymakers, economists, business leaders and technology experts. The platform will feature Pushkar Singh Dhami, Chief Minister of Uttarakhand, who will discuss the state's industrial growth and its role in India's broader manufacturing and development plans. The edition will…

## [Guntas Randhawa exits Unilever after 17 years](https://www.afaqs.com/people-spotting/guntas-randhawa-exits-unilever-after-17-years-12405934)

_2026-08-21 · afaqs! news bureau · afaqs! : Latest Posts_

Guntas Randhawa has announced her exit from Unilever after a 17-year stint with the company. In a LinkedIn post, Randhawa reflected on her journey at Unilever, saying she joined the company fascinated by brands and leaves with an even deeper appreciation for people. She was most recently working as India head, Vitamins, Minerals and Supplements Division, Hindustan Unilever, a position she took up…

## [Magic Moments launches Aam Panna flavoured vodka](https://www.afaqs.com/news/mktg/magic-moments-launches-aam-panna-flavoured-vodka-12405870)

_2026-08-21 · afaqs! news bureau · afaqs! : Latest Posts_

Radico Khaitan has launched Magic Moments Aam Panna , the latest addition to its Flavours of India portfolio. Inspired by the traditional Indian summer beverage, the new variant combines the tangy flavour of raw mangoes with vodka. It has been refined through Magic Moments' five-stage filtration process and has a sweet-and-sour taste profile with a crisp finish. Aam Panna joins the brand's…

## [Former Republic TV CEO Hersh Bhandari joins NDTV to lead CoLab](https://www.afaqs.com/people-spotting/former-republic-tv-ceo-hersh-bhandari-joins-ndtv-to-lead-colab-12405791)

_2026-08-21 · afaqs! news bureau · afaqs! : Latest Posts_

NDTV has appointed media industry veteran Hersh Bhandari as brand advisor & head, NDTV CoLab, a strategic initiative anchored in integrating brand partnerships, branded content, original IPs and cross-platform experiences. Bhandari brings nearly three decades of experience across media, business strategy, marketing, branded content, revenue growth and new-business development. During his career,…

## [Bigg Boss Bangla arrives in Bengal: Sourav Ganguly takes charge as the battle for the crown begins](https://www.afaqs.com/news/marketing-initiatives/bigg-boss-bangla-arrives-in-bengal-sourav-ganguly-takes-charge-as-the-battle-for-the-crown-begins-12404679)

_2026-08-21 · afaqs! partner content · afaqs! : Latest Posts_

Bengal is about to get a new battleground - and this time, winning will take more than popularity. One of India's biggest and most-watched reality entertainment franchises, Bigg Boss , is now ready to open its doors to Bengal with Bigg Boss Bangla , premiering on 30 August, 8PM on Star Jalsha and JioHotstar . Over the years, the franchise has travelled successfully across multiple markets and…

## [Pratilipi's Double Tap Films launches ‘The Misfits’ on ShareChat](https://www.afaqs.com/news/digital/pratilipis-double-tap-films-launches-the-misfits-on-sharechat-12405745)

_2026-08-21 · afaqs! news bureau · afaqs! : Latest Posts_

Double Tap Films, the microdrama studio from Pratilipi, has commenced production on The Misfits, a college drama set against the backdrop of gaming and streaming culture. The series has been commissioned exclusively for ShareChat and marks Double Tap Films' first branded microdrama. Set on a college campus, The Misfits follows a timid freshman who finds his voice through gaming and streaming. The…

## [Red FM brings Kolkata, Guwahati, Patna and Bhubaneswar alive with ‘Kona Kona Bajega’](https://www.afaqs.com/companies/red-fm-brings-the-kolkata-guwahati-patna-and-bhubaneswar-alive-with-kona-kona-bajega-12405370)

_2026-08-21 · afaqs! Content Team · afaqs! : Latest Posts_

93.5 Red FM, East has officially announced the launch of 'Kona Kona Bajega' an innovative hyperlocal campaign designed to bring music directly into the streets, neighborhoods, and community spaces of their four major cities in Eastern India - Kolkata, Guwahati, Patna and Bhubaneswar. Built around the network's signature ethos, 'Bajaate Raho' the initiative redefines the traditional radio…

## [TV ad volumes decline 7% in Jan-Jul; FMCG leads: TAM AdEx](https://www.afaqs.com/news/advertising/tv-ad-volumes-decline-7-in-jan-jul-fmcg-leads-tam-adex-12405233)

_2026-08-21 · afaqs! news bureau · afaqs! : Latest Posts_

Television advertising volumes declined 7% in Jan-Jul 2026 compared with the same period last year, according to TAM AdEx's latest report. The data is based on TV commercial advertising measured in secondages and excludes promos and social ads. Despite the overall decline, Food & Beverages remained the largest advertising sector on television, accounting for 23% of ad volumes. Services followed…

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_2026-08-21 · **Sponsored**_

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## [JK Super Cement explores micro-drama format with ‘Tera Ghar Mera Ghar’](https://www.afaqs.com/design-digest/jk-super-cement-explores-micro-drama-format-with-tera-ghar-mera-ghar-12405188)

_2026-08-21 · afaqs! news bureau · afaqs! : Latest Posts_

JK Super Cement has launched Tera Ghar Mera Ghar, a 53-episode vertical micro-drama created in partnership with JUJU Films. The series premieres on August 21 on the ZEE5 Bullet Micro Drama App and is also available on ShareChat, Moj, and JK Cement India's Facebook and YouTube pages. Set in Kanpur, Tera Ghar Mera Ghar follows Aman and Asha, a young couple who get an opportunity to build their own…

## [System1 JCDecaux OOH of the Month](https://oohtoday.com/system1-jcdecaux-ooh-of-the-month-4/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=system1-jcdecaux-ooh-of-the-month-4)

_2026-08-21 · OOH TODAY · OOH TODAY_

Why Playful OOH Makes Brands More Memorable The post System1 JCDecaux OOH of the Month first appeared on OOH TODAY .

## [OOH Moves Today &#8211; 42 Moves This Week!](https://oohtoday.com/ooh-moves-today-42-moves-this-week-6/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ooh-moves-today-42-moves-this-week-6)

_2026-08-21 · OOH TODAY · OOH TODAY_

WPP Media, Trook, Best Version Media, Channel Factory, Lamar Airport Advertising, Firefly, oOh!, Wilkins Media, RapportWW, Screenverse, PJX Media, Colossal Media, OUTFRONT Media, Daktronics, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 42 Moves This Week! first appeared on OOH TODAY .

## [LED Studio Rebrands With a Massive Expansion](https://oohtoday.com/led-studio-rebrands-with-a-massive-expansion/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=led-studio-rebrands-with-a-massive-expansion)

_2026-08-21 · OOH TODAY · OOH TODAY_

The strategic rebranding marks the next evolution of the company’s regional growth, expanding to a new Sacramento facility and a San Antonio showroom. The post LED Studio Rebrands With a Massive Expansion first appeared on OOH TODAY .

## [The Best Billboard I Saw Today](https://oohtoday.com/the-best-billboard-i-saw-today-192/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-best-billboard-i-saw-today-192)

_2026-08-21 · OOH TODAY · OOH TODAY_

Nissan Turns Nashville Airport Into a “Toy Box” Welcome The post The Best Billboard I Saw Today first appeared on OOH TODAY .

## [TouchSource &#038; Smartify Transform Commercial Properties](https://oohtoday.com/touchsource-smartify-transform-commercial-properties/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=touchsource-smartify-transform-commercial-properties)

_2026-08-21 · OOH TODAY · OOH TODAY_

Strategic partnership combines interactive way-finding, premium digital media, and property digitization to create seamless visitor experiences and unlock new revenue opportunities across North America. The post TouchSource & Smartify Transform Commercial Properties first appeared on OOH TODAY .

## [Wait… Did Gatwick Just Rename Its Terminal?](https://oohtoday.com/wait-did-gatwick-just-rename-its-terminal/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=wait-did-gatwick-just-rename-its-terminal)

_2026-08-21 · OOH TODAY · OOH TODAY_

Jordan North Takes Over Gatwick’s North Terminal for a Day The post Wait… Did Gatwick Just Rename Its Terminal? first appeared on OOH TODAY .

## [Discovery India presents "P.C. Chandra Group - 'More Than Gold'"](https://www.afaqs.com/news/advertorial/discovery-india-presents-pc-chandra-group-more-than-gold-12399866)

_2026-08-20 · afaqs! partner content · afaqs! : Latest Posts_

Celebrating over 85 years of legacy, P.C. Chandra Group was showcased by Discovery India through P.C. Chandra - More Than Gold , which premiered on Warner Bros. Discovery, followed by their social media platforms and on P.C. Chandra Jewellers' YouTube channel. "Founded in 1939 as a jewellery business, P.C. Chandra has evolved over the past eight decades into one of India's leading diversified…

## [Sonu Sood gets caught in a sticky situation in Servotech’s new TVC](https://www.afaqs.com/news/advertising/sonu-sood-gets-caught-in-a-sticky-situation-in-servotechs-new-tvc-12399797)

_2026-08-20 · afaqs! news bureau · afaqs! : Latest Posts_

Servotech Renewable Power System has launched a new TVC for its Solar Lithium Battery, featuring actor Sonu Sood. The film is part of the brand's ongoing campaign and carries the tagline 'Maintenance Kum, Backup Mein Dum'. The TVC uses an everyday situation to highlight the product's features, including low maintenance, reliable performance and long-lasting backup. The film opens with Sood working…

## [From prompt to production: How Aagey Se Right AI Studio is redefining AI filmmaking](https://www.afaqs.com/industry-briefs/from-prompt-to-production-how-aagey-se-right-ai-studio-is-redefining-ai-filmmaking-12399779)

_2026-08-20 · afaqs! partner content · afaqs! : Latest Posts_

From beauty and banking to lifestyle and consumer brands, Aagey Se Right AI Studio has been utilising AI to produce films across categories - building everything from stylised product worlds and fashion-led films to character-driven narratives and social-first content. But for ASR AI Studio, AI is not the end product. It is one part of a larger filmmaking process. Today, the studio combines AI…

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_2026-08-20 · **Sponsored**_

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## [Voltas Beko elevates Pradipta Roy to Head - Marketing Operations](https://www.afaqs.com/people-spotting/voltas-beko-elevates-pradipta-roy-to-head-marketing-operations-12399717)

_2026-08-20 · afaqs! news bureau · afaqs! : Latest Posts_

Voltas Beko, a Tata Enterprise, has promoted Pradipta Roy to head - marketing operations. In his expanded role, Roy will bring together brand strategy, retail and below-the-line (BTL) marketing, and digital performance under a single charter. Roy moves into the position from his previous role as head - brand management & digital marketing, a role he held for over a year at Voltas Beko. In that…

## [Axis Bank turns NRI distance into stories of care and connection](https://www.afaqs.com/news/advertising/axis-bank-turns-nri-distance-into-stories-of-care-and-connection-12399615)

_2026-08-20 · afaqs! news bureau · afaqs! : Latest Posts_

Axis Bank has launched a new integrated campaign for its NRI Banking Services, focusing on the relationships and responsibilities that continue to connect NRIs with their families in India. Built around the thought 'Far Away But Never Apart', the campaign looks at how NRIs continue to support their loved ones despite living abroad. It also highlights the role of Axis Bank Relationship Managers in…

## [Publive appoints Vishal Saini as Business Head - Sales SaaS](https://www.afaqs.com/people-spotting/publive-appoints-vishal-saini-as-business-head-sales-saas-12399485)

_2026-08-20 · afaqs! news bureau · afaqs! : Latest Posts_

Publive has appointed Vishal Saini as business head - sales, strengthening its commercial leadership as the company expands its enterprise business across India and key international markets, with AXP Edge emerging as a key growth priority. In his new role, Vishal will lead Publive's sales strategy and execution, with a focus on accelerating enterprise growth, deepening strategic customer…

## [Forest Essentials celebrates sibling bonds with DOR campaign for Raksha Bandhan](https://www.afaqs.com/companies/forest-essentials-celebrates-sibling-bonds-with-dor-campaign-for-raksha-bandhan-12399458)

_2026-08-20 · afaqs! Content Team · afaqs! : Latest Posts_

Forest Essentials' latest Raksha Bandhan campaign, DOR, explores how familiar fragrances can bring back memories of home and shared moments between siblings. Conceptualised and created in collaboration with White Tiger, the film features Danesh Razvi and Malhaar Rathod as siblings navigating a new chapter while holding on to their familiar bond. The campaign is built around the thought 'For…

## [Bihar to pay influencers up to Rs 1 lakh for scheme-related videos](https://www.afaqs.com/news/social-media/bihar-to-pay-influencers-up-to-rs-1-lakh-for-scheme-related-videos-12398970)

_2026-08-20 · afaqs! news bureau · afaqs! : Latest Posts_

Bihar has introduced a new policy to compensate social media creators for videos promoting government schemes and programmes. Under the amended Bihar Social Media and Other Online Media Rules, 2026, creators can earn Rs 10,000 for every one lakh views a video gets within 30 days, with the payout capped at Rs 1 lakh per video. The policy was approved during a cabinet meeting chaired by Chief…

## [JSW’s ‘Rukna Nahi Hai’ brings hockey’s generations into one frame](https://www.afaqs.com/news/advertising/jsws-rukna-nahi-hai-brings-hockeys-generations-into-one-frame-12398899)

_2026-08-20 · afaqs! news bureau · afaqs! : Latest Posts_

JSW Group has extended its 'Rukna Nahi Hai' campaign with a new film supporting the Indian men's and women's hockey teams at the FIH Hockey World Cup 2026. The campaign brings together former Indian hockey players Sardar Singh, Rani Rampal and Ajinder Kaur, connecting different generations of the sport and highlighting the legacy and resilience associated with Indian hockey. The film looks back at…

## [Pepperfry refreshes brand identity, expands home products marketplace](https://www.afaqs.com/news/mktg/pepperfry-refreshes-brand-identity-expands-home-products-marketplace-12398728)

_2026-08-20 · afaqs! news bureau · afaqs! : Latest Posts_

Pepperfry has unveiled a refreshed brand identity as it expands its positioning from a furniture marketplace to a broader home products marketplace. The new identity includes a redesigned logo, a new visual identity and the tagline 'Fashion for your Home'. The company says the expanded marketplace now covers 150+ categories and more than 100,000 products across furniture, home d cor, furnishings,…

## [DPAA Announces Initial Speakers for 14th Annual Video Everywhere Summit, With the Theme of “Real Connections”](https://oohtoday.com/dpaa-announces-initial-speakers-for-14th-annual-video-everywhere-summit-with-the-theme-of-real-connections/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dpaa-announces-initial-speakers-for-14th-annual-video-everywhere-summit-with-the-theme-of-real-connections)

_2026-08-20 · OOH TODAY believes all voices, not just the loudest, must be heard · OOH TODAY_

CMOs from American Eagle Outfitters, Expedia, Hisense, Microsoft, and Major League Soccer to Speak, along with Top Leaders from Stagwell and Omnicom’s Mediahub The post DPAA Announces Initial Speakers for 14th Annual Video Everywhere Summit, With the Theme of “Real Connections” first appeared on OOH TODAY .

## [Email Marketing for OOH Operators: The Channel Nobody Is Using](https://oohtoday.com/email-marketing-for-ooh-operators-the-channel-nobody-is-using/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=email-marketing-for-ooh-operators-the-channel-nobody-is-using)

_2026-08-20 · OOH TODAY believes all voices, not just the loudest, must be heard · OOH TODAY_

For most independent OOH operators, that list receives exactly one type of communication: a phone call, The post Email Marketing for OOH Operators: The Channel Nobody Is Using first appeared on OOH TODAY .

## [ABCD+ 21 Anniversaries, 46 Birthdays This Week, 2 Awards, 3 Celebrations, 2 Graduations, 1 Recognition](https://oohtoday.com/abcd-21-anniversaries-46-birthdays-this-week-2-awards-3-celebrations-2-graduations-1-recognition/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=abcd-21-anniversaries-46-birthdays-this-week-2-awards-3-celebrations-2-graduations-1-recognition)

_2026-08-20 · OOH TODAY · OOH TODAY_

Active International, Lamar Advertising Company, OUTFRONT Media, Villanova University, ODN, Outfront Media, Mesmerize, Johnston Outdoor Contracting, National CineMedia (NCM), MediaPost, Clear Channel Outdoor, Horizon Media, Fitzgerald+CO, Barclays Bank US, PCI Gaming Authority, Equestrian Land Holdings and GTO of Florida, Ocean Outdoor Local, Lamar Advertising Company, Ameriprise Financial…

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_2026-08-20 · **Sponsored**_

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## [Tesco Just Changed What ‘Help’ Means](https://oohtoday.com/tesco-just-changed-what-help-means/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tesco-just-changed-what-help-means)

_2026-08-20 · OOH TODAY · OOH TODAY_

An integrated campaign from BBH Dublin shines a light on everyday Tesco ‘helps’, giving new meaning to its famous tagline, ‘Every Little Helps.' The post Tesco Just Changed What ‘Help’ Means first appeared on OOH TODAY .

## [New York&#8217;s Streets Emptied, Except Around the Sports Bars](https://oohtoday.com/new-yorks-streets-emptied-except-around-the-sports-bars/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-yorks-streets-emptied-except-around-the-sports-bars)

_2026-08-19 · OOH TODAY believes all voices, not just the loudest, must be heard · OOH TODAY_

When the World Cup kicked off in prime time, the city didn't stop moving. It moved somewhere specific. ...sellers can price the difference instead of guessing at it The post New York’s Streets Emptied, Except Around the Sports Bars first appeared on OOH TODAY .

## [OUTFRONT’s Bold New Move to Prove IRL Media Works](https://oohtoday.com/173672-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=173672-2)

_2026-08-19 · OOH TODAY · OOH TODAY_

Paul Valente, SVP Talent Acquisition; Caitlin Kelly, VP Communications; Salim Holder, VP Multicultural Growth & Partnerships. Rave and Perrotta Promoted to SVP Marketing and Internal Auditing, The post OUTFRONT’s Bold New Move to Prove IRL Media Works first appeared on OOH TODAY .

## [Why Are Brands Suddenly Betting Big on OOH?](https://oohtoday.com/why-are-brands-suddenly-betting-big-on-ooh/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-are-brands-suddenly-betting-big-on-ooh)

_2026-08-19 · OOH TODAY · OOH TODAY_

OOH Revenue Surges 10.7% to $3.16 Billion as Digital, Technology and Live Events Fuel Growth The post Why Are Brands Suddenly Betting Big on OOH? first appeared on OOH TODAY .

## [Intersection Reaches 50 Digital Screens on Chicago’s Divvy Bikeshare Network, Expanding Citywide DOOH Impact and Reach](https://oohtoday.com/intersection-reaches-50-digital-screens-on-chicagos-divvy-bikeshare-network-expanding-citywide-dooh-impact-and-reach/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=intersection-reaches-50-digital-screens-on-chicagos-divvy-bikeshare-network-expanding-citywide-dooh-impact-and-reach)

_2026-08-19 · OOH TODAY believes all voices, not just the loudest, must be heard · OOH TODAY_

state-of-the-art digital displays give advertisers a dynamic, eye-level presence where Chicagoans naturally gather and move. The post Intersection Reaches 50 Digital Screens on Chicago’s Divvy Bikeshare Network, Expanding Citywide DOOH Impact and Reach first appeared on OOH TODAY .

