Low adoption is rarely a motivation problem, it's...

Low adoption is rarely a motivation problem, it’s usually an ability or prompt problem. B=MAP gives you a way to diagnose which one is actually broken instead of guessing. Next time a feature flops, don’t ask “why don’t users want this.” Ask which of the three is missing, then fix that one thing. https://hackernoon.com/ux-unpacked-using-the-fogg-behavior-model-to-diagnose-product-adoption Continue…