Fix your fundamentals first 👷🏻‍♂️AI can't recommend what it can't find 🔍👀

AI is changing how travellers discover and book hotels — but is your property actually set up to take advantage of it? In this episode, I talk with hotel SEO and Generative Engine Optimization (GEO) specialist Stephanie Smith of Cogwheel to break down what hoteliers need to get right before chasing the AI hype. From content and reviews to persona-led marketing, MCP connections, and why ROAS is the…