AI Amplifies What Works 💪🏻 It Doesn't Fix What's Broken ⛓️‍💥

Are hotels getting seduced by AI promises before they've sorted the basics? In this conversation, digital acquisition expert Hicham Benyebdri of Userguest , cuts through the hype - explaining why no amount of AI-powered advertising will save a hotel with a broken booking path, weak conversion rate, or poor reviews. We also get into how hotels can realistically compete with OTAs on their own turf,…