Names Matter! - The Corvette E-Ray Fumble

Send us Fan Mail Names Always Matter: What the Corvette E-Ray Teaches About Branding John Ondo explains how naming and branding shape perception, using the Chevrolet Corvette E-Ray as a case study. Though the 2024 E-Ray was a high-performance V8 hybrid with all-wheel drive and 0–60 in 2.5 seconds, many consumers assumed the “E” meant fully electric and treated it like a Tesla, hurting sales. In…