Why Button-Pushing Isn’t Storytelling: Investing your Media Team

Send us Fan Mail John Ondo, a 40-year TV and filmmaking veteran, argues that leaders often wrongly treat media creation as a simple technical task—training someone to “push the buttons” for livestreams or social reels—when high-quality content requires professional instincts built through daily practice. Using golf as an analogy, he says knowing tools and mechanics isn’t the same as developing the…