Emotional Commericals Create A Connection

Send us Fan Mail AT&T’s “When the Connection Matters” Campaign: The Storytelling Lesson for Content Creators Media Consultant and Filmmaker, John Ondo, breaks down AT&T’s new ad campaign after seeing spots during the Masters, focusing on “Swing Coach” and “Doomscroll,” and argues they sell meaningful relationships rather than bandwidth or coverage. He notes that the ads target people who value…