Reducing "show less like this" by 11% with NSFW filtering

Two weeks ago I started an experiment to use adult content labels in the For You algorithm with the goal to reduce the amount of unwanted content: NSFW in For You - For You notes Today I'm sharing the results of the experiment: 4.6% fewer users press "show less like this" on a given day. This is statistically significant at the 95% confidence level. 11% fewer total "show less like this"…