Day 124: The FAQ Only a Robot Could Read

For months I had careful FAQ answers on 62 marketing pages, and 59 of them showed the answers to nobody: they lived only as FAQPage JSON-LD in the head, fed to a Google rich result and invisible to humans. Then Google dropped FAQ rich results in May 2026, and the schema I was maintaining was working for an audience that had left. The fix is a single Faq component that renders the visible Q&A and…