Ads, ROAS and Budgets: Interpreting and Communicating Statistical Models

In this notebook, we work out an example of how to interpret and communicate statistical models. We follow the ideas and techniques from the amazing book “Model to Meaning: How to Interpret Statistical Models with marginaleffects for R and Python” . This exposition is by no means exhaustive, but it should give you a good starting point. For more details, check the book! &#xA; &#xA; Motivating…