88 out of 90 people fall for this bias. Do you?

Imagine you’re a chef. You are shown the recipe for a soup. It has five ingredients. You’re told to improve the recipe. What do you do? 96% of people reveal a bias when answering this question. And that bias makes marketing less effective, communication less engaging and products less appealing. Find out why in today’s episode of Nudge with the award-winning professor Leidy Klotz. Warning: this…