273: She Had a 35% Show-Up Rate. One Change Fixed It

Your campaign isn't broken. There's just one spot quietly leaking your results. After 24 years of building and fixing campaigns, here's what I've learned: when something underperforms, it's almost never the whole thing that's broken. It's one weak conversion point. And most of us do the exact wrong thing. We tear everything down and start from scratch. In this episode, I walk you through the exact…