352: Who Owns Culture? Developing a Culture Strategy for Continuous Improvement with Brett Hoogeveen

Culture does not change because someone put new values on a wall. It changes when leaders decide who owns it, how it gets measured, and what behaviors get reinforced every single day. Nikki sits down with Brett Hoogeveen, leadership and culture strategist at BetterCulture, to unpack why culture initiatives often stall and what it really takes to make culture a measurable, intentional business…